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The Psychology of Facebook

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The Psychology of Facebook
The Psychology of Facebook

Open Universities Australia
Swinburne

Submitted as PSS110: Introduction to Psychology 1 – Assignment 1
Due Date: 25th September

Critical Reading Review
Ross, Orr, Sisic, Arseneault, Simmering, & Orr (2009) studied the connection between personality and competency of individuals and their associated behaviour on a social network site. To obtain this data, they used what is presently knows as the FFM – Five Factor Model (Costa and McCrae, 1992). This is based on two decades of personality assessment, revealing that five main dimensions are necessary and sufficient for broadly describing human personality.
The FFM’s five dimensional traits; Neuroticism, Extroversion, Openness, Agreeableness and Conscientiousness are additionally measured using the Revised NEO Personality Inventory, or NEO PI-R – a psychological personality inventory specifically created to assess the five factors.
Ross et all (2009) based his Facebook study on a self-reported questionnaire from 97 students at Southwestern Ontario University, using the FFM with the assessment of NEO PI-R. This was in order to test the connection between the personality, behaviour and competency on Facebook users. Simply put, they wish to examine the nature of Facebook and how to predict the impact of its use via the users’ individual personality.
Using the Five-Factor Model personality questionnaire, they obtained five predictions relating to the relationship between the individual user’s personality and their behaviour on Facebook. (They can be found at: Amachi-Hamburger., & Yair Vinitsky, Gideon., (2010). Social network use and personality. Computers Human Behaviour, 1289-1295)

The results indicated that traits of extraversion, neuroticism and openness to experience had expected trends, however, the researchers did not find any significant connection between Facebook behaviour and the personality factors of agreeableness and openness. In addition, personality



References: Amachai-Hamburger., & Yair Vinitsky, G. (2010). Social network use and personality. Computers in Human behaviour Ross, C., Orr, E.S., Mia Sisic, B.A., Arsenault, J.M., Simmering, M.G., & Orr, R.R. (2009). Personality and motivations associated with facebook use Back, M.D., Stopfer, J.M., Vazire, S., Gaddis, S., Schmukle, S.C., Egloff, B., Gosling, S.D., (2010) science. 21, 372-374. doi 10.1177/0956797609360756 Findlay, B., (2009)

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