The Pros And Cons Of Trademark Licensing
A company’s ability to buy and sell property is essential to its long-term life and vitality . An excess of intellectual property can burden a company by directing limited funds towards maintaining registrations, defending against third-party claims, or creating and marketing a final product1. Thus, licensing intellectual property can have an immediate positive effect on a company’s finances, generating revenue and decreasing costs1. Although trademark licensing can yield positive results, it’s important to be aware of its drawbacks and pitfalls that could result in serious and permanent repercussions for the brand . This paper provides the basic introduction of a trademark as well as examines the fundamentals of trademark licensing, the considerations