The Promotional Strategies of Smart and Globe: A Student's Perspective
Introduction:
Starting from telegraphic and telephonic systems in the19th
Century, the field of telephonic communication has now
Expanded to make use of advanced technologies like GSM,
CDMA and WLL to the great 3G Technology in mobile phones.
Day by day, both the Public Players and the Private Players are
Putting in their resources and efforts to improve the
Telecommunication technology so as to give the maximum to
Their customers.
In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to consumers as well as others; to increase the demand; and change the product. Any use of those three is called the promotional strategy. Considering that competition in the business field is continuously growing, implementing efficient strategies through promoting products are indeed significant for all operators in any industry.
Background of the Study
Over the years since cellphones were widely used, various networking companies have succeeded in promoting their products to their subscribers. But up to this moment, only two networking companies have truly taken the top-spot of the networks – Smart and Globe Telecom – two of the most widely used networks today.
The two networking companies have been using different strategies to promote their products, such as SIM cards for cellphones and Wireless Internet connectors for computers or laptops. SMART Telecommunications, being the largest mobile operator in the Philippines, is also the Internet service subsidiary of the Philippine Long Distance Telephone Company (PLDT) for over 45 million cellular subscribers (Smart Comm. 2010).
Smart Communications, Inc. is the Philippines’ leading wireless services provider with 34.2 million subscribers on its GSM network (Smart Comm., 2008). Of
Starting from telegraphic and telephonic systems in the19th
Century, the field of telephonic communication has now
Expanded to make use of advanced technologies like GSM,
CDMA and WLL to the great 3G Technology in mobile phones.
Day by day, both the Public Players and the Private Players are
Putting in their resources and efforts to improve the
Telecommunication technology so as to give the maximum to
Their customers.
In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to consumers as well as others; to increase the demand; and change the product. Any use of those three is called the promotional strategy. Considering that competition in the business field is continuously growing, implementing efficient strategies through promoting products are indeed significant for all operators in any industry.
Background of the Study
Over the years since cellphones were widely used, various networking companies have succeeded in promoting their products to their subscribers. But up to this moment, only two networking companies have truly taken the top-spot of the networks – Smart and Globe Telecom – two of the most widely used networks today.
The two networking companies have been using different strategies to promote their products, such as SIM cards for cellphones and Wireless Internet connectors for computers or laptops. SMART Telecommunications, being the largest mobile operator in the Philippines, is also the Internet service subsidiary of the Philippine Long Distance Telephone Company (PLDT) for over 45 million cellular subscribers (Smart Comm. 2010).
Smart Communications, Inc. is the Philippines’ leading wireless services provider with 34.2 million subscribers on its GSM network (Smart Comm., 2008). Of