The Popularity of Psy-Gangnam Style
CASE STUDY ABOUT THE RESPOND OF PRESIDENT UNIVERSITY MIDDLE AGE LECTURERS TOWARD THE POPULARITY OF ‘PSY-GANGNAM STYLE’
Chapter 1
INTRODUCTION
1.1 Background
Isn’t it obvious that the hundreds of films, thousands of songs, tens of thousands of TV shows, and billions of Internet sites must be having some effect? Also, if advertisers did not think their messages had effects, why do they spend hundreds of billions of dollars each year on making and distributing such messages? In our everyday lives, we see ourselves being affected by the media all the time. “Media,” of course, imply “mediation” because they become between the audience and the world. Globalization of media and trends is unifying widely different societies, integrating them into one World. Developments have been increasingly characterized not by their growth dynamics but by their links to the process of globalization. Geographical closeness or cultural proximity helps media cross borders. Although American media play a prominent role in the global scene, media industries from a number of other countries are also heavily across the world. A handful of firms dominate the globalize part of the media system. Among the main issues in globalization of communications media are trans-border data flow, cultural imperialism, media and, the flow of information. Media have ability to intervene in the course of events and to affect their outcome like: Media Markets, Audiences, Advertisers, Finance and Creative Content (Mirza Jan, 2009). Reason and Respect, 2007 have determined that media communication today demonstrates that media can and do influence societies, cultures and identities.
Through different media especially social media, celebrities and broadcast programs are now more reachable for the fans. It is the same way that even fans from one country can access media content from another country. One of is YouTube, since its foundation in 2005, have become one of the most
Chapter 1
INTRODUCTION
1.1 Background
Isn’t it obvious that the hundreds of films, thousands of songs, tens of thousands of TV shows, and billions of Internet sites must be having some effect? Also, if advertisers did not think their messages had effects, why do they spend hundreds of billions of dollars each year on making and distributing such messages? In our everyday lives, we see ourselves being affected by the media all the time. “Media,” of course, imply “mediation” because they become between the audience and the world. Globalization of media and trends is unifying widely different societies, integrating them into one World. Developments have been increasingly characterized not by their growth dynamics but by their links to the process of globalization. Geographical closeness or cultural proximity helps media cross borders. Although American media play a prominent role in the global scene, media industries from a number of other countries are also heavily across the world. A handful of firms dominate the globalize part of the media system. Among the main issues in globalization of communications media are trans-border data flow, cultural imperialism, media and, the flow of information. Media have ability to intervene in the course of events and to affect their outcome like: Media Markets, Audiences, Advertisers, Finance and Creative Content (Mirza Jan, 2009). Reason and Respect, 2007 have determined that media communication today demonstrates that media can and do influence societies, cultures and identities.
Through different media especially social media, celebrities and broadcast programs are now more reachable for the fans. It is the same way that even fans from one country can access media content from another country. One of is YouTube, since its foundation in 2005, have become one of the most