The No.1 Energy Drink's 5c's Analysis
5 C’s Analysis
Company Analysis
The 5 C’s analysis includes the analysis of the company itself. This part evaluates the company’s product line, their current image in the market, the technology they used in production, as well as their experience and culture. It also includes the analysis in its customers’ market size and market growth. This helps the company to divide a broad target market into subsets of consumers who have common needs or common desires as well as common applications for the relevant goods and services.
Asia Brewery Inc offers the ff: * * Non-Alcoholic Beverages * 100 Plus * Absolute Pure Distilled Drinking Water * Cobra Energy Drink * Coco Fresh * Root Ginger Brew * Summit Natural Drinking Water * Virgin Cola * Vitamilk Soymilk
* Alcoholic Beverages * Asahi Super Dry * Beer na Beer * Coors Light * Coors Original * Magnum 8.8 * Manila Beer * Tanduay Black * Tanduay Ice * Manila Beer Light
* * Food * Creamy Delight
For the past 30 yrs., the company was able to sustain the production of all the offered products and all of the products are gaining much profit. The company behind Alcoholic Brands- Beer na Beer, Colt 45, Tanduay Ice, Coors Original and Manila Beer, controls nine percent of the local beer market as of 2012. And for sports and energy drinks in 2011, ABI retained its leadership position as the company’s off-trade sales in that year totaled Php7.9 billion, translating into a 51% share.
Their sales report says it all. Their products were saleable because of its affordable prices and it also got the taste of the Filipino consumer. The report was already a proof that they already met their goals. And that is to develop new products that aim to quench the ever-changing taste of the Filipino consumer and to provide products of exceptional quality that is still within the reach of the majority.
The company’s Brewing Process
Brewing is a
Company Analysis
The 5 C’s analysis includes the analysis of the company itself. This part evaluates the company’s product line, their current image in the market, the technology they used in production, as well as their experience and culture. It also includes the analysis in its customers’ market size and market growth. This helps the company to divide a broad target market into subsets of consumers who have common needs or common desires as well as common applications for the relevant goods and services.
Asia Brewery Inc offers the ff: * * Non-Alcoholic Beverages * 100 Plus * Absolute Pure Distilled Drinking Water * Cobra Energy Drink * Coco Fresh * Root Ginger Brew * Summit Natural Drinking Water * Virgin Cola * Vitamilk Soymilk
* Alcoholic Beverages * Asahi Super Dry * Beer na Beer * Coors Light * Coors Original * Magnum 8.8 * Manila Beer * Tanduay Black * Tanduay Ice * Manila Beer Light
* * Food * Creamy Delight
For the past 30 yrs., the company was able to sustain the production of all the offered products and all of the products are gaining much profit. The company behind Alcoholic Brands- Beer na Beer, Colt 45, Tanduay Ice, Coors Original and Manila Beer, controls nine percent of the local beer market as of 2012. And for sports and energy drinks in 2011, ABI retained its leadership position as the company’s off-trade sales in that year totaled Php7.9 billion, translating into a 51% share.
Their sales report says it all. Their products were saleable because of its affordable prices and it also got the taste of the Filipino consumer. The report was already a proof that they already met their goals. And that is to develop new products that aim to quench the ever-changing taste of the Filipino consumer and to provide products of exceptional quality that is still within the reach of the majority.
The company’s Brewing Process
Brewing is a