Preview

The Nike Case

Best Essays
Open Document
Open Document
3513 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Nike Case
200607-MM-Case-Assignments.doc

1/9

Multinational Management –Case Assignments Case Studies & Case Assignments
General Remarks

• •

•

The following questions are to be considered as “guiding questions”. That is, these questions will stimulate discussion within each group. However, groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider reading to support their strategic decision making). Specifically, aim to address the following points: a. Problem statement – What is the strategic/operational problem the company is facing. If there is no problem, why should we bother? b. Alternatives – Develop strategic alternatives, which alternate paths to sustained future success do you see in view of current data? c. Key Issues – Develop key operational issues/arguments which help you to evaluate the alternatives. Use these to make sound decisions as to which alternative you consider to be superior and you suggest pursuing. If possible, evaluate the strategic alternative against conceptual/theoretical considerations (see e.g. further readings on the syllabus). d. Conclusion – What is your decision, which strategic route should the company go? What are the next steps for the managers? After listening to your presentation, what should the managers do the next day, to align their day-to-day activities with the new strategic outlook?

Jollibee Foods Corporation: International Expansion Case Decision Issue

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippinesbased hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee 's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong


References: Anderson, Erin and Hubert Gatignon (1986), "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, 17 (3), 1-26. Bartlett, Christopher A. and Sumantra Ghoshal (1987), "Managing across Borders: New Strategic Requirements," Sloan Management Review, 28 (4), 7-17. Bartlett, Christopher A. and Sumantra Ghoshal (1988), "Organizing for Worldwide Effectiveness: The Transnational Solution," California Management Review, 31 (1), 1-21. Bartlett, Christopher A. and Sumantra Ghoshal (2000), "Going Global Lesson from Late Movers," Harvard Business Review, 78 (2), 132-142. Beamish, Paul W. and Andrew C. Inkpen (1995), "Keeping International Joint Ventures Stable and Profitable," Long Range Planning, 28 (3), 2-3. Bleeke, Joel and David Ernst (1993), Collaborating to Compete: Using Strategic Alliances and Acquisitions in the Global Marketplace. New York: Wiley. Cavusgil, S. Tamer (1990), "The Importance of Distributor Training at Caterpillar," Industrial Marketing Management, 19 (1), 1-9. Chakravarthy, Balaji S. and Howard V. Perlmutter (1985), "Strategic Planning for a Global Business," Columbia Journal of World Business, 20 (2), 3-10. DeTienne, Kristen and Lee Lewis (2005), "The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case," Journal of Business Ethics, 60 (4), 359-376. Devlin, Godfrey and Mark Bleackley (1988), "Strategic Alliances--Guidelines for Success," Long Range Planning, 21 (5), 18-23. Dussauge, Pierre and Bernard Garrette (1999), Cooperative Strategy: Competing Successfully through Strategic Alliances. Chichester: John Wiley & Sons. Dyer, Jeffrey H., Prashant Kale, and Harbir Singh (2001), "How to Make Strategic Alliances Work," Sloan Management Review, 23 (4), 37-43. Fites, Donald V. (1996), "Make Your Dealers Your Partners," Harvard Business Review, 74 (2), 84-95. Glover, Ronald, Tom Lowry, Catherine Yang, Kerry Capell, and Manjeet Kripalani (2004), "Rupert 's World," Business Week, (3866), 52-60. 1 use “coursescasescase-teaching.enl” 200607-MM-Case-Assignments.doc // Last printed 02 Oct 2006 21:10 200607-MM-Case-Assignments.doc 9/9 Greenwald, Robert (2004), "Outfoxed: Rupert Murdoch 's War on Journalism," Carolina Productions, MoveOn.Org, http://www.outfoxed.org. Honi, Jau-Shin, Ming-Yueh Tarng, and Po-Young Chu (2000), "A Case Study Exploring Acer 's Global Logistics and Innovation," Management International, 5 (1), 21-30. Hout, Thomas, Michael E. Porter, and Eileen Rudden (1982), "How Global Companies Win Out," Harvard Business Review, 60 (5), 98-107. Kolk, Ans and Rob van Tuldere (2002), "Child Labor and Multinational Conduct: A Comparison of International Business and Stakeholder Codes," Journal of Business Ethics, 36 (3), 291-301. Lawrence, Anne T. and Rebecca Morris (2001), "Nike 's Dispute with the University of Oregon," Case Research Journal, 21 (3). Lonn, Sara and Julie Ann Stuart (2003), "Increasing Service through Aggressive Dealer Inventory Return Policies," International Journal of Physical Distribution & Logistics Management, 33 (6), 519-530. Lorenzo, Anna Barbara L. (2005, Sep 19), "Fastfood Company Goes into Kiddie Fashion," BusinessWorld, 1. Marso, Ed (1998), "Bold Ambition," Asian Business, 34 (7), 19-21. Mathews, John A and Charles C Snow (1998), "A Conversation with the Acer Group 's Stan Shih on Global Strategy and Management," Organizational Dynamics, 27 (1), 65-74. Moore, Michael (1998), "The Big One," Miramax Home Entertainment. Parker, Jim (2000), "The Cbs-Viacom Merger: Impact on Journalism," Federal Communications Law Journal, 52 (3), 519-537. Prahalad, C. K. and Kenneth Lieberthal (1998), "The End of Corporate Imperialism," Harvard Business Review, 76 (4), 68-79. Shama, Avraham (1995), "Entry Strategies of U.S. Firms to the Newly Independent States, Baltic States, and Eastern European Countries," California Management Review, 37 (3), 90-109. Shi, Zhenrong and Fu-Yuan Xiao (2001), Growing Global. New York: John Wiley & Sons. Spar, Debora L. (1998), "The Spotlight and the Bottom Line," Foreign Affairs, 77 (2), 7-12. Spar, Debora L. and Julia Kou (1995), "Note on Foreign Direct Investment," Harvard Business School Publishing, Note No. 9795031, 13pg. Wellstone, Paul (2000), "Growing Media Consolidation Must Be Examined to Preserve Our Democracy," Federal Communications Law Journal, 52 (3), 551-554. Yip, George S. (1989), "Global Strategy... In a World of Nations?," Sloan Management Review, 31 (1), 29-41. Yip, George S. (2003), Total Global Strategy Ii - Updated for the Internet and Service Era. Upper Saddle River, NJ: Prentice Hall. Zaheer, Srilata (1995), "Overcoming the Liability of Foreignness," Academy of Management Journal, 38 (2), 341-361. 200607-MM-Case-Assignments.doc // Last printed 02 Oct 2006 21:10
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mgt448 Week 1 Dq's
    • 738 Words
    • 3 Pages

    Mgt448 Week 1 Dq's

    Hill, C. W. (2009). International business. Competing in the global marketplace (7th ed.). Boston, MA: McGraw-Hill.…

    • 738 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Global Financing and Exchange Rate Mechanisms: Hard and Soft Currencies
    • 1012 Words
    • 3 Pages

    Global Financing and Exchange Rate Mechanisms: Hard and Soft Currencies

    References: ill, C. (2009). International business: Competing in the global marketplace (7th ed.). Boston: McGraw-Hill Irwin.…

    • 1012 Words
    • 3 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Strategic Management and Electronic Reserve Readings
    • 2449 Words
    • 15 Pages

    Strategic Management and Electronic Reserve Readings

    Hill, C. W. (2009). International business. Competing in the global marketplace (7th ed.). Boston, MA: McGraw-Hill.…

    • 2449 Words
    • 15 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nike Case
    • 836 Words
    • 4 Pages

    Nike Case

    Any company’s assets are either financed by its debt or by its equity. The Weighted Average Cost of Capital is the average costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking the weighted average, we can see how much interest the company has to pay for every dollar it finances. Basically, the WACC is the minimum required return that the company must earn to satisfy its creditors, owners, and other providers of capital, or they will invest in another company that has higher returns. In this case, I will first address the issues with Cohen’s calculation, and then analyze an new WACC to decide whether we should invest in Nike Inc.…

    • 836 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Nike Case Answers
    • 312 Words
    • 2 Pages

    Nike Case Answers

    1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Developing Effective Marketing Strategies for the Japanese Market: a Review of the Literature
    • 5910 Words
    • 24 Pages

    Developing Effective Marketing Strategies for the Japanese Market: a Review of the Literature

    References: Arnold, D. (2003). The mirage of global markets: How globalizing companies can succeed as markets localize. Upper Saddle River, NJ: Prentice Hall. Banerji, K., & Sambharya, B. (1996). Vertical Keiretsu and International Market Entry: The Case of the Japanese Automobile Ancillary Industry. Journal of International Business Studies, 27, 89-113. Brooke, J. (2001, December). Japan bursts Merrill’s balloon. New York Times. Chan, C. M., Makino, S., & Isobe, T. (2006). Interdependent behavior in foreign direct investment: The multi-level effects of prior entry and prior exit on foreign market entry. Journal of International Business Studies, 37, 642-665. Delios, A., Gaur, S., & Makino, S. (2007). Foreign market entry, competition and imitation among Japanese firms, 1980-1998. Journal of Management Studies, 42, 35-62. Fackler, M. (2005, October). Wal-Mart, stalled in Japan, to try harder. The Japan Times. Retrieved February 10, 2008, from http://www.iht.com/articles/2005/10/30/business/ walmart.php Federation of the Swiss Watch Industries FH. (2006, March). Japanese watch market survey of consumers’ consciousness 2006. Retrieved February 10, 2008, from http:// www.fhs.jp/Marketsurvey/ReportEnglish06.pdf Goerzen, A., & Beamish, P.W. (2005). The effect of alliance network diversity on multinational enterprise performance. Strategic Management Journal, 26, 333-354.…

    • 5910 Words
    • 24 Pages
    Good Essays
    Read More
  • Powerful Essays

    Nike Case Answers
    • 1114 Words
    • 5 Pages

    Nike Case Answers

    1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike?…

    • 1114 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Criticisms of Porter's Diamond
    • 1944 Words
    • 8 Pages

    Criticisms of Porter's Diamond

    Hill, C. W. (2009). International Business: competing in the global marketplace (7th Edition ed.). Boston: McGraw-Hill Irwin.…

    • 1944 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    A Key Challenge for International Marketers Is to Develop a Good Understanding of the International Business Environment. Identify the Key Environmental Actors That Are of Importance to the Success of International
    • 1395 Words
    • 6 Pages

    A Key Challenge for International Marketers Is to Develop a Good Understanding of the International Business Environment. Identify the Key Environmental Actors That Are of Importance to the Success of International

    Hill, C.W.L. (2007), International Business: Competing in the Global Marketplace: Sixth Edition. New York: McGraw-Hill Irwin…

    • 1395 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Nike Case
    • 538 Words
    • 3 Pages

    Nike Case

    Phil Knight and Bill Bowerman started their company with a vision of serving the athlete. That vision was shared by their first employees, who were committed to the company but who needed more detailed directions: They needed to know what was appropriate and what wasn’t when it came to conducting company activities. Knight responded by issuing a list of guiding principles at a crucial time in the company’s history. It was 1977, and the 13-year-old company was prospering. Sales had reached $28 million, but Knight wasn’t satisfied. Because he wanted to be number one and beat his staunch rival, Adidas, he conceived this list of principles in the faith that they would foster the behavior that would get him and his company where he wanted to be: NIKE PRINCIPLES 1. Our business is change. 2. We’re on offense. All the time. 3. Perfect results count—not a perfect process. Break the rules; fight the law. 4. This is as much about battle as about business. 5. Assume nothing. Make sure people keep their promises. Push yourselves; push others. Stretch the possible. 6. Live off the land. 7. Your job isn’t done until the job is done. 8. Danger Bureaucracy Personal ambition Energy takers vs. energy givers Knowing our weaknesses Don’t get too many things on the platter 9. It won’t be pretty. 10. If we do the right things, we’ll make money damn near automatic. Knight was right about number 10. By 1980, with 2,700 employees and revenues of $270 million, Nike had surpassed Adidas and dominated the U.S. market. New Statements for New Missions By the mid-1980s, however, Nike was toppled from the top spot by a new rival—Reebok. Women had discovered Reebok’s soft leather shoes and its sales took off, while Nike’s declined. To regain its top place, Nike needed a new mission—namely, “Crush Reebok.” It worked—Nike soon regained industry leadership—but the lead was a little too narrow for Phil Knight’s comfort. So he issued a new…

    • 538 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Currency Hedging
    • 1268 Words
    • 6 Pages

    Currency Hedging

    References: Hill, C. (2009). International Business. Competing in the Global Marketplace (7th ed.). New York, NY: McGraw-Hill.…

    • 1268 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Jollibee Foods Corporation Analysis Case
    • 1035 Words
    • 5 Pages

    Jollibee Foods Corporation Analysis Case

    Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea, Hong Kong, and the United States offer the chance for the company to grow its brand globally, but success is not guaranteed. Jollibee can capitalize on its regional success on a larger scale by undertaking a focused expansion strategy. The corporation should expand its operations in Hong Kong and enter the U.S. market for the following reasons:…

    • 1035 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Jollibee Corporation Case Study
    • 1122 Words
    • 5 Pages

    Jollibee Corporation Case Study

    The case gives an idea about how the competition influenced Jollibee's strategy, both domestic and international. Jollibee ,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company .The company faced serious challenges with their international exposure. The challenges included the conflicts with franchisees/Joint venture and conflicts between divisions. Another issue that the company faced was the entry into Papa New Guinea, United States of America and expansion plans in Hong Kong. The company has to consider the financial instability it faces while considering their plans. In the analysis we have tried to cover the effectiveness of strategies adopted by Mr. Tony Kitchner (Former International Division head).…

    • 1122 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    Mr Tan
    • 2340 Words
    • 10 Pages

    Mr Tan

    CASE DESCRIPTION The primary subject matter of this case concerns the growth of a Filipino fast food chain. It started from a single ice cream store, which later moved into hamburgers, Filipino style. Over the years Jollibee, a multi-national corporation in the restaurant industry, expanded its operation both in the Philippines and in neighboring countries. At the end of 2010 it operated 2316 stores in eight countries including the Philippines, China, Brunei, Vietnam, Spain, Indonesia, Dubai and the United States. It is now facing increased competition and a dilemma as to what direction it should go. A secondary issue examined in this case is Jollibee’s unique business strategies. The case is written at a difficulty level of three, appropriate for junior level courses. The case is designed to be taught in one class hour and is expected to require 2-3 hours of outside preparation by students. CASE SYNOPSIS The Filipino Company, Jollibee, is imitating McDonald’s in some ways but has its own twist on offering unique products that emphasize local spices and local taste preferences. This fast growing restaurant chain has benefited from the increased demand for fast food in Southeast Asia and has developed a unique business strategy. This case examines Jollibee’s success and how the company is successfully competing with McDonald’s. With its rapid growth, the company is now ready to expand with new concept restaurant to the rest of the world. INTRODUCTION Jollibee Foods Corporation (JFC), known distinctively by its red and yellow bumble bee mascot, operates a number of concept restaurants in the Philippines and beyond. From its core business, a McDonald 's-like restaurant, Jollibee has expanded into a pizza chain, fast food Chinese restaurants, bakeries, breakfast…

    • 2340 Words
    • 10 Pages
    Best Essays
    Read More
  • Powerful Essays

    Globalization of Jollibee
    • 3876 Words
    • 16 Pages

    Globalization of Jollibee

    In 1981, McDonald’s grasped the opportunity to enter the emerging Filipino fast food market and posed considerable competition to Jollibee. Despite the David and Goliath comparison of the two entities, Jollibee prevailed because they had the “home field advantage”. The timing of JFC’s entrance into the fast food market (in comparison to McDonald’s) gave them a substantial head start in establishing prime locations for its stores and promoting its brand identity. Jollibee’s extensive network within the industry, knowledge of consumer preferences and even the timing of the political instability in 1983 worked in JFC’s favor to give it a huge competitive advantage over McDonald’s. As a result, Jollibee assumed a dominant market position and planned to further expand its operations out to Southeast Asia.…

    • 3876 Words
    • 16 Pages
    Powerful Essays
    Read More

Related Topics