The National Basketball Association: The Globalization Of Sports
Based on the theory of Nayef R.F. Al-Rodhan (2006), globalization is a process that encompasses the causes, course, and consequences of transnational and transcultural integration of human and non-human activities. As such, there is a heated debate about the true effects of globalization and if it really has an active effect on our world (Stief, 2008). This essay will present an overview of the globalization, then focus on the globalization of sports, taking the National Basketball Association as an example to analyse whether globalization is a positive force.
In fact, globalization as a concept is neither new nor challenging, since it has been invented in the 1960s (Westerbeek and Smith, 2003). Then the notion of it became widely accepted in the 1990s (Wolf, 2004).
Dr. Al-Rodhan (2006) also points out: Globalization involves economic integration; the transfer of policies across borders; the transmission of knowledge; cultural stability; the reproduction, relations, and discourses of power. That is to say, globalization, as an unstoppable trend, has affected more than just economies. Among other things it also has an impact on culture, which for instance, musics, arts, languages and even sports. …show more content…
Up to this day, as part of the globalization process, some believe that the globalization of sporting industry now is mainly reflected in the globalization of the professional leagues (Nauright, 2004).
National Basketball Association, which daily provide real-time basketball games with 47 different languages in 215 countries and regions, is the most typically successful sports league in the area of globalization (NBA official, 2012). In the past decades, the NBA benefited a lot from its globalization strategies (ESPN, 2012). Likewise, the globalization of the NBA, to a large degree, has an effect on the
In fact, globalization as a concept is neither new nor challenging, since it has been invented in the 1960s (Westerbeek and Smith, 2003). Then the notion of it became widely accepted in the 1990s (Wolf, 2004).
Dr. Al-Rodhan (2006) also points out: Globalization involves economic integration; the transfer of policies across borders; the transmission of knowledge; cultural stability; the reproduction, relations, and discourses of power. That is to say, globalization, as an unstoppable trend, has affected more than just economies. Among other things it also has an impact on culture, which for instance, musics, arts, languages and even sports. …show more content…
Up to this day, as part of the globalization process, some believe that the globalization of sporting industry now is mainly reflected in the globalization of the professional leagues (Nauright, 2004).
National Basketball Association, which daily provide real-time basketball games with 47 different languages in 215 countries and regions, is the most typically successful sports league in the area of globalization (NBA official, 2012). In the past decades, the NBA benefited a lot from its globalization strategies (ESPN, 2012). Likewise, the globalization of the NBA, to a large degree, has an effect on the