The MAC Strength Advertisement Of Women

Advertisement creators tend to radiate various, sometimes opposing messages to their viewers and readers through the different features and aspects of their advertisements. In many advertisements, women’s capabilities tend to be judged and misunderstood, and they are often perceived as strong sexual objects, as opposed to strong, important, independent women. In historical times, women were portrayed as docile, meek, house wives. Their jobs often consisted of cooking, cleaning, and taking care of the children, while their husbands went to work and provided income for the family. As years passed by, women slowly became depicted as slightly stronger than housewives. They were granted more rights and freedom such as the right to education, …show more content…
Currently, in the twenty-first century, women are often illustrated as powerful for their feminine features and “sexiness” as opposed to their physical strength and abilities, which makes them appear as sex objects in the media and certain magazines such as People. A popular makeup brand, MAC, recently created an advertisement to promote their latest makeup line called MAC Strength. For their advertisement, they took a picture of a muscular woman with her fists clenched, wearing a sleek, leather dress, and fierce face makeup. The picture is captioned: “Strike a powerful pose, stand out and redefine the notion of beauty in a colour collection too irresistible to ignore”. The real purpose of the MAC Strength advertisement upholds the traditional depiction of women as sexual objects because it shows a woman wearing bold makeup and it is trying to sell their popular beauty line; however, the picture also challenges the ordinary view of women because it is blending the concepts of physical strength and power, with beauty and makeup by using strong language and a powerful, …show more content…
The advertisement is attempting to draw the reader’s attention to their new product by depicting the model as sexy with the bold, dark colors of their new makeup line. The model is wearing a colorful pinkish-red lipstick, and she has a serious, intense look on her face. The vivid expression on the model’s face appears to cover any blemishes or imperfections, showing her perfect complexion. She has strong, contoured cheekbones, and she is wearing bold eye-makeup. Her eyeliner is dark, on both her upper and lower lash-lines, and it is fiercely winged. Posing the model with sexy, confident facial expressions and features sells the company’s product because most women want to feel sexy in their everyday lives. Women are usually shown as strong in a sexual sense as opposed to a physical sense. In contemporary times, women are typically seen as sexual objects. With that stereotypical notion, many women feel as if they have to dress a certain way or wear a lot of makeup to fit in, or to seem important in society. In the picture, the model is wearing a black dress, which appears to be leather material. The dress is tight at the top near her breasts, and it widens at her hips. This dress focuses on her sexual appeal because it is directing the reader’s attention towards her breasts and her hips, which are said to be some of the sexiest features of a female’s