Preview

The litte markering

Good Essays
Open Document
Open Document
459 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The litte markering
A fad can be described as a fashion that is taken up with enthusiasm for a brief period of time. They are considered a shooting star. The fad I picked are Webkinz , they were stuffed animals that have a code connected to them that you went on the computer and put the code in and they came to life.
Webkinz were labeled as a fad because In February, the Toy Industry Association named Webkinz the Specialty Toy of the Year for 2007. Webkinz were marketed to children ages 6 to 12. Ganz declined to give current sales figures -- it stopped reporting Webkinz sales and online activity a year ago, when it had a million online accounts. But estimates Webkinz raked in $100 million last year. Ganz has expanded its product line with a range of merchandise, including trading cards that come with unlockable goodies to use online. But Ganz, which also sells collectible decorations, is uninterested in selling code on its own. Webkinzs are now very unpopular and really are not used much anymore. You also have to buy a new one yearly or your account get deleted. (See chart on third Page for Sales Trend)

Adopting a Webkinz pet is not a low maintenance process; as soon as the owner receives registration information, they are given access to basic pet care items and two thousand 'dollars' in Kinzcash. Kinzcash is used to keep the pet happy, so the owner can invest in room upgrades, food, clothing, and other fun items. The pet's level of happiness rises or falls based on how much attention they get; similar to the pet craze, it's up to each adopter to maintain the health and lifespan of their pet. As the holiday season begins retailers said webkinzs began to diminish. Many retailers are also fed up with the Webkinzs manufacturers, called Ganz which they blame for late deliveries and rising minimum – order sizes.
This Product really lost its popularity because people finally got tired of buying a virtual pet that you have to buy one every year to keep your account going. I would

You May Also Find These Documents Helpful

  • Powerful Essays

    Most are still popular today. Listening to radio was a big part of life. People would listen to music, sports and entertainment. In the 20’s music was getting to be very popular. Jazz was the biggest influence. Baseball was the most popular sport. People would gather around the radio in their homes to listen and be entertained. (Leinwand) Today we listen to radio in our cars, while jogging, on airplanes, and even the old fashion way, at home. Radio has become so popular today; some people even pay for it. Another fad that was popular, was watching movies. The start of 3-D movies was in the twenties. In the 1920s, there was an average of 800 film releases. In the early twenties there were silent films and people like Charlie Chaplin became household names. In 1927, the first talkie movie, “The Jazz Singer”, was released. After this first movie, all the studios started making talkie movies and the silent films were history. (1920s Movie History Timeline) Movies today have changed because of the computer technology. Movies are being copied to DVD’s. Not only can you watch it in the movie theater but now were ever. Another fad in the twenties was smoking cigarettes. One reason it became popular, is that the cigarette companies began to put ads in newspapers and magazines. In their ads they would claim that the Camel man was more successful and handsome then anyone else. Camel would also advertise to get young women customers. They…

    • 1381 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    AP Human Geography Outline

    • 4557 Words
    • 19 Pages

    Pop customs tend to diffuse rapidly and primarily through hierarchical diffusion from the nodes. (Certain fads can diffuse contagiously)…

    • 4557 Words
    • 19 Pages
    Good Essays
  • Good Essays

    The UK pet care market was worth £3.6 billion in 2011, and has grown compared to 2010 (£3.3 billion) despite the difficult economic conditions we’ve experienced over the past few years (the market is expected to grow steadily until 1016 when it’s estimated to be worth approximately £3.9 billion). The growth has mainly been driven by increased spend on cat and dog foods (Euromonitor, 2012) and this growth shows that pet owners are trying not to compromise their spending on their pets. Despite growth in the market, PAH should remain aware of the uncertainty within the UK retail market at present as pressure on consumers disposable incomes remains high, thus directors should be prepared for any future…

    • 2542 Words
    • 11 Pages
    Good Essays
  • Good Essays

    After reviewing several products I was very surprised to find that most of the reviews were four or five stars. This is surprising because the people that complain tend to be more vocal. In fact, I did not see any many products with less than three paw reviews. This could be because Petco takes action on negative reviews and possibly removes the items receiving poor reviews from their inventory.…

    • 873 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Due to the popularity of the Internet for networking, especially amongst today’s Internet savvy kids, Build-a-Bear has launched a virtual world- buildabearville.com- to pique their interest in their products and build customer loyalty. There, guests can bring their furry friends to life online to play together, create their own online character, play games, chat with friends and more. Knowing the market is essential in keeping up with the changing wants of kids, which is why the “Virtual Cub Advisory Council” was created, where a panel of children gives feedback on what they would like to see in Build-a-Bear stores.…

    • 677 Words
    • 3 Pages
    Good Essays
  • Good Essays

    NeoPets case

    • 428 Words
    • 2 Pages

    From a business perspective, the social nature of the business model takes full advantage of the customer base by turning them into company assets. Customers voluntarily perform various services for the company for free. Current customers advertise and promote the site by word of mouth, which eventually leads the more memberships. The rise in traffic instantly makes the site appealing to potential advertisers and increase profits. Support from the customers such as surveys, reviews and creative design significantly improves NeoPets by making sound decisions based on customer input.…

    • 428 Words
    • 2 Pages
    Good Essays
  • Better Essays

    When shopping for a pet, most people's first instinct is to go to a pet store because they are much more well-known and more popular, but they usually do not know that they could instead find an…

    • 2026 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Neopets Case Study

    • 1241 Words
    • 5 Pages

    A fad is a short-lived enthusiasm. What makes something a fad is its rapid loss of popularity. For example the Hula Hoops were wildly popular in 1958 but the craze died in the same year. In contrast innovations rapidly increase in popularity like fads but then level off. So unlike fads, successful products don’t lose popularity but remain popular.…

    • 1241 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    But why do people treat other people any different? In all honesty, toys aren't gonna wake up and kill us in our sleep (not now, at least.) But how is it okay that we can be that ignorant and indifferent to other people? Think about it: were you on the receiving end or the giving end? Were you treating people like objects? Were you TREATED like something expendable? now think about how you felt bad for them toys in Toy Story 3. You'd think it would be an even worse feeling if people do it to other people, right? What's amazing is despite all that…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marvel Comics and Toy Biz

    • 515 Words
    • 3 Pages

    Toy Biz is engaged in business of manufacturing toys based on Marvel characters. It generates cash flows of approximately $60 million per annum which can be used to service Marvel’s debt. Moreover, profits of Toy Biz help to offset more than 100 million of net operating losses of Marvel.…

    • 515 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Pets.Com

    • 1007 Words
    • 5 Pages

    Wainright had been hired to lead the company and to establish it as a market leader of the online pet supplies category.…

    • 1007 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    FINAL MARKETING

    • 245 Words
    • 1 Page

    Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.…

    • 245 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    References: Australian Companion Animal Council. “Australians and their pets, The FACTs”. Australian Companion Animal Council (2009). “The Power of Pets – The benefits of companion animal ownership”. Australian Companion Animal Council (2010). “Contribution of the Pet Care Industry to the Australian Economy”, 7th Edition. Australian House & Garden (2005). “Pet Project”, Australian House & Garden, 1, 143-146. Beverland, M. B., Farrelly, F., Ai Ching Lim, E. (2006) “Exploring the dark side of pet ownership: Status- and control-based pet consumption”, Journal of Business Research, 61, 490-496. Cote, J. A. (2007).”Pets as means rather than ends”, Journal of Business Research, 61, 500-501. Hirschmann, E. C. (1994). “Consumers and Their Animal Companions”, Journal of Consumer Research, Vol. 20, 616-632. Quester, P., Neal, C., Pettigrew, S., Grimmer, M., Davis, T., Hawkins, D. (2007). “Consumer Behaviour”. North Ryde, NSW, Australia: McGraw-Hill Pty Ltd. Ridgway, N.M., Kukar-Kinney, M., Monroe, K. B., Chamberlin, E. (2007). “Does excessive buying for self relate to spending on pets?”, Journal of Business Research, 61, 392-396. Wood, L. J., Giles-Corti, B., Bulsara, M. K., Bosch, D. A. (2007). “More Than a Furry Companion: The Ripple Effect of Companion Animals on Neighborhood Interactions and Sense of Community”, Society and Animals, 15, 43-56.…

    • 1923 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Build a Bear

    • 550 Words
    • 3 Pages

    The Build a Bear Workshop is a great idea, but it is a one-time deal. I feel that Build a Bear is a fad and that it does not have staying power. The ideas and concepts are great, and children love all the interaction involved in making their own teddy bear by stuffing it with love and giving it a heart. But, I feel that once a child has the bear or animal they wanted to create and an outfit or two, the excitement is over. They have experienced the Build a Bear Workshop and they won’t have as much drive to beg their parents as much as the first time. It is similar to the Webkinz animals, I seen it happen in my own home. Once a child has one they can access everything that is available online (just like the code givin with the Build a Bear) and they have a stuffed animal to carry around and play with. Yes, I understand that there are always new animals or accessories coming out, but like I said a child really only needs one or two outfits to be happy. I also have to say that in my opinion, Build a Bears are expensive. How many times will parents want to pay a minimum of $25 for one stuffed animal?…

    • 550 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marker Making

    • 291 Words
    • 2 Pages

    determined by fabric utilization (Example: U=91.26 %) % of the total fabric that is actually used in garment parts. How tightly the pattern pieces fit.…

    • 291 Words
    • 2 Pages
    Satisfactory Essays

Related Topics