The Lighting & LED Accessories Exhibition of Huayi Lighting Company
Event Portfolio
------ The Lighting & LED Accessories Exhibition of Huayi Lighting Company
Student Name: Gong Zhuyang, Rex (1031400091) Zhang Qianying, Irene (1031400094)
Major: PRA
Due date: May 16
I. Brief introduction of event
Exhibition Date: from April 19, 2013 to April 20, 2013
Exhibition time: 10:00 - 17:30 on April 19th 8:30 - 17:30 on April 20th
Venues: Guzhen Lighting Exhibition Hall in Zhongshan
Organizer: Rex and Irene Planning Company
Sponsor: Huayi Lighting Company Limited
Supporter: Guzhen Township Government of Zhongshan City
Target audience：lighting retailers and minor enterprises
II. Objective
To propagandize corporate image, improve market share and develop marketing channel in 2013 by holding lighting and LED accessories exhibition.
III. Venue Comparison:
Zhongshan Guzhen Lighting Exhibition Hall:
Advantage:
It is close to company and factory
It is near by the hotel, restaurant and transport station
It locates in the city center
The rental fee is cheaper ( 20 RMB/m2 )
It has enough space to hold this exhibition
It already has basic lighting facilities, such as display rack, fluorescent tube, socket
Disadvantage:
The exhibition hall has too much exits, it is difficult to manage.
The parking lot is far away from the exhibition hall
Zhongshan Huoju International Exhibition Hall:
Advantage:
It is near by the hotel, restaurant and parking lot.
It has enough space and already has basic facilities
There has one exist in exhibition hall, it is easy to manage.
Disadvantage:
It is far away from company and factory
The rental fee is more expensive ( 30 RMB/m2 )
IV. Blow by blow Program
Date: from April 19, 2013 to April 20, 2013
Time: 10:00 - 17:30 on April 19th 8:30 - 17:30 on April 20th
Venue: Guzhen Lighting
------ The Lighting & LED Accessories Exhibition of Huayi Lighting Company
Student Name: Gong Zhuyang, Rex (1031400091) Zhang Qianying, Irene (1031400094)
Major: PRA
Due date: May 16
I. Brief introduction of event
Exhibition Date: from April 19, 2013 to April 20, 2013
Exhibition time: 10:00 - 17:30 on April 19th 8:30 - 17:30 on April 20th
Venues: Guzhen Lighting Exhibition Hall in Zhongshan
Organizer: Rex and Irene Planning Company
Sponsor: Huayi Lighting Company Limited
Supporter: Guzhen Township Government of Zhongshan City
Target audience：lighting retailers and minor enterprises
II. Objective
To propagandize corporate image, improve market share and develop marketing channel in 2013 by holding lighting and LED accessories exhibition.
III. Venue Comparison:
Zhongshan Guzhen Lighting Exhibition Hall:
Advantage:
It is close to company and factory
It is near by the hotel, restaurant and transport station
It locates in the city center
The rental fee is cheaper ( 20 RMB/m2 )
It has enough space to hold this exhibition
It already has basic lighting facilities, such as display rack, fluorescent tube, socket
Disadvantage:
The exhibition hall has too much exits, it is difficult to manage.
The parking lot is far away from the exhibition hall
Zhongshan Huoju International Exhibition Hall:
Advantage:
It is near by the hotel, restaurant and parking lot.
It has enough space and already has basic facilities
There has one exist in exhibition hall, it is easy to manage.
Disadvantage:
It is far away from company and factory
The rental fee is more expensive ( 30 RMB/m2 )
IV. Blow by blow Program
Date: from April 19, 2013 to April 20, 2013
Time: 10:00 - 17:30 on April 19th 8:30 - 17:30 on April 20th
Venue: Guzhen Lighting