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The Italian Food House

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The Italian Food House
The Italian Food House

Group 4
Edwin L. Banez
Melody S. Dalmacio
Ann Margarett T. Dela Cruz
Marilyn B. Jordan
Rhendren C. Maestre

VIEWPOINT: As a Consultant or F&B

adviser.

TIME
CONTEXT:

March 2015

PROBLEM STATEMENT:
Ms. Mighta Fores lacks a proper education on business or strategic planning. With 200m and 25% income how can M have IPO to raise capital for further expansion.

STATEMENT OF THE OBJECTIVES:
• To improve the company performance and financial profitability of CIBO to be able to have an IPO (Initial Public
Offering) to raise capital for further expansion.

AREAS OF CONSIDERATION:
STRENGTH
• She is the President of food related ventures like CIBO INC., Café
Bola, Pepato, Sostanza Health Line and Flori Di M.
• She is the granddaughter of Araneta Coliseum’s creator, Amado
Araneta,
• She was featured as one of the 12 most beautiful Filipinas.
• She is Certified Public Accountant graduated of Assumption Collage.
• Her love for food and passion for creating the right ambiance that goes with the food service have what made her successful with her ventures. • She has tasted Italian food in Italy and in different places.

AREAS OF CONSIDERATION:
WEAKNESS
• She had no formal education in business management and regarding to food preparation and everything related to culinary arts.
• Café Bola and Pepato had been closed because people wanted more prudent options for eating, and everything is casual and comfort food.
• Because she runs more than three business, she lacks focus in managing or improving the products services of CIBO.

OPPORTUNITIES:
• She can provide anything she needed to improve the restaurant, in terms in interior design, product enhancement and in quality services.
• Because she has tasted a lot of Italian Food, she knows how
Italian food should taste like.
• CIBO’s supplies / ingredients were locally purchase / organic hence, it generates income to Filipino people.

THREAT:
• There are lot of competition from local restaurants like

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