The Internet Economy Within Digital Media
The Internet economy within Digital Media
Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal.
The internet has become a significant element as a source for selecting and purchasing products. It connects people and information via computers, between different countries, permitting them to exchange opinions and information. This diverse means is defined not only as a communication tool, but also as a tool for the commercial exchange of goods and services, a good example being eBay. With Internet auctions gaining popularity, unique items that could previously be found at flea markets are being sold on eBay instead. EBay 's price often becomes the standard for customers looking to purchase an item and comparing it to sellers, pushing the drive for businesses to work out of homes. The internet ads are also tailoring to the individual by "shadowing" their pages and immersing them in the pages that they are targeted for, which EBay also does. This segments the audiences according to the right customers.
Electronic Mail is another essential aspect has provided society with a means of communication that has outsourced many others. This has taken over "snail-mail" and replaced it with a much more efficient type of communication that has become the most widely used Internet service. In 1995 the Internet delivered more mail messages than the U.S.
Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal.
The internet has become a significant element as a source for selecting and purchasing products. It connects people and information via computers, between different countries, permitting them to exchange opinions and information. This diverse means is defined not only as a communication tool, but also as a tool for the commercial exchange of goods and services, a good example being eBay. With Internet auctions gaining popularity, unique items that could previously be found at flea markets are being sold on eBay instead. EBay 's price often becomes the standard for customers looking to purchase an item and comparing it to sellers, pushing the drive for businesses to work out of homes. The internet ads are also tailoring to the individual by "shadowing" their pages and immersing them in the pages that they are targeted for, which EBay also does. This segments the audiences according to the right customers.
Electronic Mail is another essential aspect has provided society with a means of communication that has outsourced many others. This has taken over "snail-mail" and replaced it with a much more efficient type of communication that has become the most widely used Internet service. In 1995 the Internet delivered more mail messages than the U.S.
Bibliography: Peppers, D. & Rogers, M. E-mail Marketing Maximized . Stanford: Peppers. 2000 CS Breitenback. 1998. Value-added marketing in the digital domain. Journal of Consumer Marketing. Feldman, Tony. An Introduction to Digital Media. Routledge, 1997.