The Influencing Machine Analysis

A Critique of Brook Gladstone’s and Josh Neufeld’s “The Influencing Machines” Brook Gladstone is an author who published the article “The Influencing Machines” in 2015. On the other hand she is also a media analyst and a host of NPR’s in the media. Additionally she did not write this article on her own, she had the help of Josh Neufeld. Gladstone did the writing while, Neufeld did the illustrations. It was collaboration between both people. The central thesis of Gladstone and Neufeld is that we get the media we should deserve’ it does not control us. The issue it addresses is that the outer darkness is being put into the minds of people, but it was originally from their own thoughts and believes (Cook). Gladstone and Neufeld used history …show more content…
Brook Gladstone and Neufeld use a unique way to engage to her audiences by using a descriptive and entertainment style. They use a lot of details and word play in a simple way. By using simplicity in a style, the reader can understand the topic more accurately. However, if something is too simple than the reader will get bored because there isn’t enough material to get engaged with. Also the way they use history in their style to show the changes through the years is very intriguing. A nice example would be where she uses the romans in her illustration (333). Furthermore, the way the story feels when it's voiced is nice. Meaning of that is when someone is reading the story they can feel and hear the voice of the person writing. Feels like we are inside the head of Gladstone and Neufeld, seeing the process of how they think. Not to mention by doing so it really connects people with the authors themselves. Finally they're writing style is very unique and the way they try to connect with the audience differently than a normal author would is very refreshing to …show more content…
Brook Gladstone and Josh Neufeld in their thesis states that we get the media we deserve and it’s not controlled by humans but our dark thoughts. However, it’s vice versa, media does control what we do or sometimes it even takes over what we perceive to be true and as well as our lives. In now a day when looking around the environment everyone seems to have some machines with them, such as phones. By looking around it seems that the people are the ones being centered on technology. Overall just like how the moon revolves around the earth, the people revolve around machines. However Gladstone and Neufeld do have good visuals, style, and context that engage and connects with the reader in a unique way that is different from other authors. To put it briefly they had good illustrations that attract the audience towards the article. As well as having different forms of history really made the article stand out. Also the way they embedded themselves within the article made it as if they were there with us, guiding their audience through. All in all Brook Gladstone and Josh Neufeld have a unique, interesting and attracting article that gets the audience connected with