The Impact of Total Quality Management on Corporate Performance
The Impact of Total Quality Management on Organizational Performance, A Case Study of Nigerian Breweries
RESEARCH PROPOSAL
WRITTEN BY
IBE BENJAMIN IKEGWURU
CHAPTER ONE INTRODUCTION
1.0 BACKGROUND OF STUDY
This project is titled ‘The Impact of Total Quality Management on Corporate Performance – A case study of Nigerian Breweries Plc.
In today’s dynamic business environment full of intense competitions and uncertainties, the ability of an organization to succeed and to remain viable depends on its ability to offer solutions to consumer’s problems. Also, the extent to which an organization will remain in business for a relatively long time is contingent on its ability to meet the quality expectations of consumers in its product offerings. Therefore, the importance of total quality management as a veritable tool for corporate success cannot be over emphasized.
According to Aluko M. Gbadamosi G.,Odungbesan O. and Osuagwu L, (1998), Total Quality Management is a business philosophy that embodies the belief that the management process must focus on integrating the idea of customer-driven quality throughout an organization. They further noted that TQM stresses continuous improvement of product quality and service delivery. The philosophy underlying the implementation of a Total Quality Management (TQM) strategy is to see organization’s consumers and clients as the vital key elements to organizational success. Organizations with TQM strategy see their business through the eyes of their customers and clients then measure their performance against customer/client expectations, not through organizational expectations, Aluko M. Gbadamosi G.,Odungbesan O. and Osuagwu L, (1998) noted.
Total Quality Management has been variously defined.
In a book titled “Total Quality Management by Professor John Oakland’s, (1991) TQM was defined as a way of managing to improve the effectiveness, flexibility and competitiveness of a business as a whole.
RESEARCH PROPOSAL
WRITTEN BY
IBE BENJAMIN IKEGWURU
CHAPTER ONE INTRODUCTION
1.0 BACKGROUND OF STUDY
This project is titled ‘The Impact of Total Quality Management on Corporate Performance – A case study of Nigerian Breweries Plc.
In today’s dynamic business environment full of intense competitions and uncertainties, the ability of an organization to succeed and to remain viable depends on its ability to offer solutions to consumer’s problems. Also, the extent to which an organization will remain in business for a relatively long time is contingent on its ability to meet the quality expectations of consumers in its product offerings. Therefore, the importance of total quality management as a veritable tool for corporate success cannot be over emphasized.
According to Aluko M. Gbadamosi G.,Odungbesan O. and Osuagwu L, (1998), Total Quality Management is a business philosophy that embodies the belief that the management process must focus on integrating the idea of customer-driven quality throughout an organization. They further noted that TQM stresses continuous improvement of product quality and service delivery. The philosophy underlying the implementation of a Total Quality Management (TQM) strategy is to see organization’s consumers and clients as the vital key elements to organizational success. Organizations with TQM strategy see their business through the eyes of their customers and clients then measure their performance against customer/client expectations, not through organizational expectations, Aluko M. Gbadamosi G.,Odungbesan O. and Osuagwu L, (1998) noted.
Total Quality Management has been variously defined.
In a book titled “Total Quality Management by Professor John Oakland’s, (1991) TQM was defined as a way of managing to improve the effectiveness, flexibility and competitiveness of a business as a whole.
References: 1. Adedayo A. (1998) Understanding Statistics, Lagos: Jas Publishers, Pages 265-269 2 3. Asika N. (2004) Research Methodology – A Process Approach, Lagos: Mukugamu and Brothers Enterprises, Pages 129-134 9. Asika N.(2004), Business Organization and Management 10. Cullen J. and Hollingum J. (1987), Implementing Total Quality. Bedford UK: IFS Publications Ltd. 11. Deming W. Edwards (1982), Out of Crisis. Cambridge: Cambridge University Press. 12. Department of Defense USA (1988), Total Quality Management Master Plan, Washington, USA: page 1. 13. Fagbohungbe O. (2002), Research Methods For Nigerian Tertiary Institutions. Lagos: Kotleb Publishers. 14. Juran J. M and Gryna F.M (1988), Quality Control Handbook, New York: Mc Graw Hill. 15. Oakland J. (1991, Total Quality Management. London: Department of Trade and Industry Booklet. 16. Pike J. and Barnes R. (1991), TQM in Action, A Practical Approach to Continuous Performance Improvement. London: Chapman and Hall Page 24 -25, 35 – 36, 76. Appendix A