The Impact of Mobile Banking on the Emerging Asian Countries
RESEARCH PAPER
THE IMPACT OF MOBILE BANKING ON THE EMERGING ASIAN COUNTRIES
SUBMITTED BY
SOURABH MUKHERJEE
ROLL NO 31
PGDM IB
2009-11
RESEARCH TOPIC: Study the impact of mobile banking on the emerging Asian countries.
RESEARCH HYPOTHESIS:
The adoption of the channel of mobile banking model would increase overall profitability and increase the reach of customer base of banks in Asian countries.
RESEARCH OBJECTIVE:
The objective of the research is to understand the potential of mobile banking in emerging Asian countries. It extends to understanding the models which have been successful in various developing countries keeping in view the regulatory frameworks which exist in those countries and how they can be implemented in the potential countries. The research also examines the drivers which have led to success and the challenges faced which act as roadblocks to implementation of mobile banking.
EXECUTIVE SUMMARY:
Banking today is undergoing a radical transformation. The symptoms are obvious; new products, new players, new channels are appearing daily. This transformation is taking place across all sectors of the banking industry. Information technology is one of the major issues on any bank chief executive’s agenda, thrust into prominence by the massive and increasing magnitude of its costs at a time when competitive pressure has never been greater. M-banking/M-payments systems have all the markers of an innovation waiting to be diffused to or adopted by a subset of mobile users in the developing world. South Asia is one of the fastest growing regions in terms of mobile phone subscriber. Projections show that the maximum number of transactions would be form the South Asia and China region by 2011. Financial institutions, which have had difficulty providing profitable services through traditional channels to poor clients, see M-banking/M-payments as a form of “branchless banking”. Government regulators see a similar appeal but are working
THE IMPACT OF MOBILE BANKING ON THE EMERGING ASIAN COUNTRIES
SUBMITTED BY
SOURABH MUKHERJEE
ROLL NO 31
PGDM IB
2009-11
RESEARCH TOPIC: Study the impact of mobile banking on the emerging Asian countries.
RESEARCH HYPOTHESIS:
The adoption of the channel of mobile banking model would increase overall profitability and increase the reach of customer base of banks in Asian countries.
RESEARCH OBJECTIVE:
The objective of the research is to understand the potential of mobile banking in emerging Asian countries. It extends to understanding the models which have been successful in various developing countries keeping in view the regulatory frameworks which exist in those countries and how they can be implemented in the potential countries. The research also examines the drivers which have led to success and the challenges faced which act as roadblocks to implementation of mobile banking.
EXECUTIVE SUMMARY:
Banking today is undergoing a radical transformation. The symptoms are obvious; new products, new players, new channels are appearing daily. This transformation is taking place across all sectors of the banking industry. Information technology is one of the major issues on any bank chief executive’s agenda, thrust into prominence by the massive and increasing magnitude of its costs at a time when competitive pressure has never been greater. M-banking/M-payments systems have all the markers of an innovation waiting to be diffused to or adopted by a subset of mobile users in the developing world. South Asia is one of the fastest growing regions in terms of mobile phone subscriber. Projections show that the maximum number of transactions would be form the South Asia and China region by 2011. Financial institutions, which have had difficulty providing profitable services through traditional channels to poor clients, see M-banking/M-payments as a form of “branchless banking”. Government regulators see a similar appeal but are working
References: 4. Philippines regulator shares experience of mobile banking with Nigeria 's bankers. Retrieved September 25, 2009, from Aitec Africa Web site:http://www.aitecafrica.com/news/view/79 5 11. Ivatury, G., & Mas, I. (2008). The early experience with branchless banking. Washington, DC: CGAP. 13. Donner, J. (2008). Research approaches to mobile use in the developing world: A review of the literature. The Information Society, 24(3), 140-159. 14. GSM Association. (2007). Global money transfer pilot uses mobile to benefit migrant workers and the unbanked. Retrieved 10 May 2007, from http://www.gsmworld.com/news/press_2007/press07_14.shtml 15 16. Valente, T. W. (1995). Network models of the diffusion of innovations. Cresskill, NJ: Hampton Press. 21. Philippines regulator shares experience of mobile banking with Nigeria 's bankers. Retrieved September 25, 2009fromAitecAfricaWebsite:http://www.aitecafrica.com/news/view/79.