The History of the Disney Company
EXECUTIVE SUMMARY
Introduction of the company.
The Disney company was founded by Walt Disney and his brother Roy as Walt Disney Productions in 1929 to incorporate their cartoon animation studio. Now it is the largest media and entertainment conglomerate in the world in terms of revenue, and the company is best known for the products of its film studio. The company also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world.
Introduction for the service
The China vacation package first start in 1st april 2008, China is the second country which have"Disney Adventures" in the Asia Pacific region after Australia. The main aid is to show the Chinese culture and traditions. In the 13-day tour, with the Disney's guides guided to Beijing, Chengdu, Shanghai, Guilin and Hong Kong, climb the great wall, visit the li river, and the wild giant panda protection base in Sichuan province, learn about Chinese calligraphy and kite-making, and even drawing Beijing opera mask personally, visit the Imperial Palace in the Forbidden City and cruise past the breathtaking scenery of Guilin. Cap off the trip with a VIP visit to Hong Kong Disneyland® Resort.
The Specific Trip Highlights for China family vacation from Adventures by Disney threads across cities starting in Beijing and continuing to Chengdu, Guilin and Shanghai before winding up in Hong Kong.
SITUATION ANALYSIS
The Walt Disney Company is in the entertainment industry. This is a very simple way of saying something much more complicated: The Walt Disney Company is in business to produce entertaining theatrical productions that are family oriented and family friendly; they are in business to create products and toys that will promote their theatrical productions that are both entertaining and safe for children, and also stimulating
Introduction of the company.
The Disney company was founded by Walt Disney and his brother Roy as Walt Disney Productions in 1929 to incorporate their cartoon animation studio. Now it is the largest media and entertainment conglomerate in the world in terms of revenue, and the company is best known for the products of its film studio. The company also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world.
Introduction for the service
The China vacation package first start in 1st april 2008, China is the second country which have"Disney Adventures" in the Asia Pacific region after Australia. The main aid is to show the Chinese culture and traditions. In the 13-day tour, with the Disney's guides guided to Beijing, Chengdu, Shanghai, Guilin and Hong Kong, climb the great wall, visit the li river, and the wild giant panda protection base in Sichuan province, learn about Chinese calligraphy and kite-making, and even drawing Beijing opera mask personally, visit the Imperial Palace in the Forbidden City and cruise past the breathtaking scenery of Guilin. Cap off the trip with a VIP visit to Hong Kong Disneyland® Resort.
The Specific Trip Highlights for China family vacation from Adventures by Disney threads across cities starting in Beijing and continuing to Chengdu, Guilin and Shanghai before winding up in Hong Kong.
SITUATION ANALYSIS
The Walt Disney Company is in the entertainment industry. This is a very simple way of saying something much more complicated: The Walt Disney Company is in business to produce entertaining theatrical productions that are family oriented and family friendly; they are in business to create products and toys that will promote their theatrical productions that are both entertaining and safe for children, and also stimulating