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Literature naturally comes to mind as a rich resource for the study of persuasion. To persuade someone completely, one must use rhetorical devices to overcome one of the three key decision making factors: Logos, Pathos, and Ethos. One major concern of Shakespeare’s play Julius Caesar is about rhetoric, the skill of persuading people with words. Appeals to logos, pathos and ethos are effectively made to reveal the characters as seen in Cassius, Brutus and Mark Antony respectively throughout the play.…
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Aristotle, although having lived thousands of years ago, continues to make an impact in our society with his contribution to Western thinking and his famous "art" of rhetoric. He remains to this day, one of the most influential philosophers in the history of rhetorical study. One of his most prominent works is his "Rhetoric", a book that "confronts scholars with several perplexing questions" (Herrick 74). "Rhetoric" is divided into three books that discuss the "domains of rhetoric, the rhetorical proofs that Aristotle is so famous for and matters of style and arrangement" (Herrick 74). One of the most important contributions of Aristotle 's "Rhetoric" is his idea of artistic proofs, which are used to persuade an audience. Since developed in the fourth century BC, these proofs still continue to be utilized by rhetoricians to this day through the Aristotelian method. There are three components that comprise the artistic proofs. These are "(1) logical reasoning (logos), (2) the names and causes of various human emotions (pathos), and (3) human character and goodness (ethos)" (Herrick 82). Although all parts of his work are instrumental to rhetoricians and scholars everywhere, I will focus on the profound impact of Aristotle 's "artistic proofs" to the art of rhetoric and use Franklin D. Roosevelt 's December 8, 1941 "Declaration of War" speech as an example of how they 're put into practice as a persuasive mechanism in today 's postmodern society.…
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He uses ethos by demonstrating credibility by using Mark Twain who is a famous american author. The author gives different examples of what Mark Twain previously aforementioned to provide evidence for his cause. Mark Twain goes on to state that it is impossible for “William of Stratford” to be “Shakespeare” because he simply did not have enough knowledge as a common man to write the plays that only a noble man would know. The author continues on by using logos based off his knowledge, like using cause and effect of what really could have been Shakespeare's life. Stating that if he had an extensive knowledge in literature than who taught him how to write, or why wasn't the rest of his family…
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Persuading people doesn't have to mean that it has to be done in one unique way. This rhetorical comparison essay between Edwards, "Sinners in the Hands of an Angry God," and Jefferson's, "The Declaration of Independence," shows two different ways of persuading people through great techniques of English writing. The sentence from Edwards sermon and the opening sentence of the Declaration of Independence both include many points such as the tone, diction, syntax, imagery, rhetorical structure, figurative language. The points shown through the opening of Jefferson's Declaration aims through the effects of these points to obtain the attention of the audience. However, the sentence, "The flood's of God's vengeance have been withheld; but your guilt in the meantime is constantly increasing...." From the Edwards sermon, states reasons through these points to procure his motive to his congregation that has gathered about. Both sentences are arranged in such syntax…
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John F. Kennedy once said, “I am not the Catholic candidate for President. I am the Democratic Party's candidate for President, who happens also to be a Catholic.” In this single sentence, he uses a method of Aristotle’s persuasive speech making. One of the greatest examples of using rhetorical strategies is indeed John F. Kennedy’s inaugural address of 1961. JFK uses diction, syntax, and Aristotle’s method of persuasion in his inaugural address that not only made it uniquely his own, but made it undoubtedly one of the best, emotion-tugging speeches ever .He displays certain distinctive qualities in his voice that provide a unifying and motivating sense of hope. Kennedy appears to be humble and reasoning, and offers practical solutions and optimism for the future of the nation through various discourses to establish his “good character”. As Kennedy was a powerful and authoritative figure of that time, he was able to create a profoundly influential and famous speech that not only…
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In the reading selection “Coping with Methuselah”, the authors Aaron and Schwartz work well together to convey their ideas using all three principles of argument to their readers. Aaron and Schwartz literally begin with the principle of ethos in their passage titled “About the Authors” which states their professional accomplishments (articles they have written, major universities they are associated with) individually and together. Immediately this reader is convinced that their knowledge base is extensive and they are a credible source. Ifeel it was especially convincing for these two colleagues to voice the same arguments to its audience together. There is more authority when two professionals with such expertise are voicing the same concerns.…
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I have studied Julius Caesar a play written by William Shakespeare. I focused the study on act 3 scene 2 the speeches by Brutus and Antony. I am looking at the persuasive techniques used by the two speakers and why Antony's speech won over the crowd.…
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Ethos: the ethical appeal, which means to convince an audience of the author’s credibility or character.…
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As first stated by the ancient Greek philosopher Aristotle, the art of rhetoric in persuasive speaking is based upon the usage of the three key components, logos, ethos and pathos. Logos representing the usage of logic and reasoning within the speech or text, ethos representing the writer or speaker’s credibility and pathos representing how the speaker or author establishes an emotional connection with the audience. In former president Bill Clinton’s 2012 democratic national convention he relies heavily upon Aristotle’s persuasive speaking techniques to help convince the participants of the convention and those watching at home to reelect the nominee of the Democratic Party, current president Barack Obama. Through his usage of logos by referencing statistics of Obama’s presidency, ethos mostly through his integrity as former president of the United States and his political past, and pathos through his use of humor and appeal to tender emotions such as sympathy, Clinton establishes a sense of belonging to the Democratic Party and effectively conveys his overall message of reelection of the current president.…
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We have noticed that how Cicero had laid down a comprehensive analysis of the nature ant range of rhetoric. At his hands the classical Roman period identified the principles of an ideal orator that should be adopted in order to achieve the persuasive effect; rhetoric was also seen as an inseparable…
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Within the world of politics, rhetorical devices such as pathos, ethos, and logos, have aided politicians in persuading their intended audience to believe in their claims. In the play Julius Caesar by William Shakespeare, two opposing characters use funeral speeches to attain what they want. After Caesar’s death, Antony na d Brutus must convince the plebeians of Rome that he is just and correct in their ways. Both men express their claims through the usage of rhetorical devices. Antony, a loyal friend of Caesar’s, is known to be both pleasure-seeking, impulsive, and passionate. He is exceptionally spontaneous and is a threat to both Brutus and his conspirators. One the other hand, Brutus is a Roman nobleman who forms a rebel group, called…
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In what follows, I will explicate the classic speeches of Shakespeare’s Brutus and Mark Antony (Julius Caesar) in an attempt to demonstrate both the sophistic and argumentative reasoning styles of persuasion.…
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Ethos has to do with credibility and trustworthiness. It is usually conveyed through the tone, and the writer’s reputation. This technique is used to make people seem credible and someone whom we respect.…
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Looking at Mary Fisher’s speech about discrimination regarding HIV/AIDS, and also the Sydney Morning Herald article titled “Abbott cares for mums, but why so little support?’ it is clear to see that these speeches are both highly persuasive texts. A persuasive text must convince the audience of a point or argument. To be effective it must include a variety of textual techniques to create an emotional response from the audience, and the textual form must be selected to best convey the writer’s idea, in this case, a speech.…
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From his many observations of persuasive speeches given in the courts and in the marketplace, Aristotle concluded that ethos, the credibility, image, and reputation of a speaker, was one of the most important means of persuasion. Modern researchers have discovered that ethos involves three specific dimensions: expertise, trustworthiness, and dynamism.2…
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