the global airline industry
Introduction
This report will study the airline easyJet, one of the best low cost airlines in Europe; it will explain how easyjet use the right tools to succeed in the European market, using the best strategies. It will analyse this process with the use of PEST and SWOT, wich are two tools used for studying the company internally and externally. It will study easyjet’s key issues such as the relationship with business passengers, the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will be compared with its biggest competitor Ryanair.
Identification, adaptation and application of suitable management tools
In today’s business world, any company must analyse and utilize the use of suitable management tools, in order to succeed, and ultimately secure a desired profit.
Two methods of analytical tools have been studied and are constantly used in the airline industry. The first is PESTE, which is a methodology based upon variables of the context sketching out the scenario existing in the environment in which the airline organization operates. This is an analysis, the purpose being to identify which variables may be relevant in decision making in strategic and operational organizations. It can also be developed on a prospective basis with the aim of identifying the main elements of discontinuity within a company as a basis of comparison.
The PESTE tool acronym stands for:
• Political
• Economic
• Social
• Technological
• Environmental
The second method is attributed to Albert Humphrey, who led a research programme at Stanford University in the sixties and seventies using the data provided by the ‘Fortune 500’, and is known as the acronym SWOT, which involves specifying the objective of the business project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. (Chapman,
This report will study the airline easyJet, one of the best low cost airlines in Europe; it will explain how easyjet use the right tools to succeed in the European market, using the best strategies. It will analyse this process with the use of PEST and SWOT, wich are two tools used for studying the company internally and externally. It will study easyjet’s key issues such as the relationship with business passengers, the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will be compared with its biggest competitor Ryanair.
Identification, adaptation and application of suitable management tools
In today’s business world, any company must analyse and utilize the use of suitable management tools, in order to succeed, and ultimately secure a desired profit.
Two methods of analytical tools have been studied and are constantly used in the airline industry. The first is PESTE, which is a methodology based upon variables of the context sketching out the scenario existing in the environment in which the airline organization operates. This is an analysis, the purpose being to identify which variables may be relevant in decision making in strategic and operational organizations. It can also be developed on a prospective basis with the aim of identifying the main elements of discontinuity within a company as a basis of comparison.
The PESTE tool acronym stands for:
• Political
• Economic
• Social
• Technological
• Environmental
The second method is attributed to Albert Humphrey, who led a research programme at Stanford University in the sixties and seventies using the data provided by the ‘Fortune 500’, and is known as the acronym SWOT, which involves specifying the objective of the business project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. (Chapman,