The Evolving Mass Communication Process Analysis

The second chapter “The Evolving Mass Communication Process “outlines the mass media history and deals with the present trends within the industry. The chapter discusses the concentration of conglomeration, ownership, audience fragmentation, globalization, convergence and hyper commercialization. Baran notes that the contemporary system of mass media has been in existence since the year 1830. This system has to a certain extent repeated major change with the start of the improved technologies. The author notes that the first newspaper named as the penny newspaper was followed by mass magazines and books circulation. During the 1900s, the forms of popular media were later on joined by radio, pictures, as well as, sound recording. This was …show more content…
The author douses the online, paper magazines, as well as, its audiences. The author discusses the start of the medium in the colonies, its growth between the world wars and the civil wars. The chapter then evaluates some of the editorial decisions which ought to be of great significance to the consumers of the magazines. Baran asserts that the magazines were a most preferred form of information of the British elite during the 1700s. In the year 1741, Andrew Bradford in the state of Philadelphia was hoping o help duplicate the similar success to the new World. Andrew stated a monthly view of the British colonies political state in an American Magazine. He was followed by a Historical Chronicle and General Magazine published by Benjamin Franklin. The magazine publications were costly and only appealed to the literate colonies. All of these magazines attained little to no success. As a result, new forms of magazines mainly dealing with entrepreneurs issues anticipated attracting the moneyed, cultured and educated individuals through copying the pace set by the London magazines. The chapter notes that the early forms of magazines were directed with the literates who were interested in social commentary, short stories, and poetry. Finally, the author discusses the convergence and trends in magazine …show more content…
The author looks at the format of the Internet and its capabilities. The author notes that the internet is to a certain extent from the customary media since instead of changing the relations amid industries and audiences, it changes the process definition and hence changing the effects. Further on the author discusses the impact of the internet and includes issues such as abuse of copyright, helps in bridging the information gap, faster transmission of information, lack of privacy and facilitating broader network of communication. Moreover, the chapter discusses the perils and the promise linked with practicing democracy on an online