The Differences Between Chinese and Western Advertisement
Contents
1. Introduction ............................................................................... P3
2. The characteristic of Chinese Advertising ............................... P4
3. The characteristic of Western Advertising ............................. P4-5
4. Differences ............................................................................... P5-6
5. Causes ....................................................................................... P6-7
6. Conclusion ................................................................................. P8
The Differences Between Chinese and Western Advertisement
Abstract: This article mainly talk about the different culture between Chinese and western , through research the characteristic of Chinese and western advertisement, discusses the differences and causes, and draw conclusions from it.
Key Words: Chinese advertisement, western advertisement, characteristic，Differences between Chinese and western, Causes.
Introduction: Advertising activities is not only a kind of economic activity, but also a cultural exchange. Advertising culture belongs to subculture of commercial culture, which means it concludes commercial culture and marketing culture. What’s more, commodity is a kind of cultural carrier by its own, which means culture be spread through commodity so that commodity can through it to reproduce. For advertising culture, it obvious features are popularity, commercial and epochal characters.
Advertising activities is not only a kind of economic activity, but also a cultural exchange. Advertising culture belongs to subculture of commercial culture, which means it concludes commercial culture and marketing culture. What’s more, commodity is a kind of cultural carrier by its own, which means culture be spread through commodity so that commodity can through it to reproduce. For advertising culture, it obvious features are popularity,
1. Introduction ............................................................................... P3
2. The characteristic of Chinese Advertising ............................... P4
3. The characteristic of Western Advertising ............................. P4-5
4. Differences ............................................................................... P5-6
5. Causes ....................................................................................... P6-7
6. Conclusion ................................................................................. P8
The Differences Between Chinese and Western Advertisement
Abstract: This article mainly talk about the different culture between Chinese and western , through research the characteristic of Chinese and western advertisement, discusses the differences and causes, and draw conclusions from it.
Key Words: Chinese advertisement, western advertisement, characteristic，Differences between Chinese and western, Causes.
Introduction: Advertising activities is not only a kind of economic activity, but also a cultural exchange. Advertising culture belongs to subculture of commercial culture, which means it concludes commercial culture and marketing culture. What’s more, commodity is a kind of cultural carrier by its own, which means culture be spread through commodity so that commodity can through it to reproduce. For advertising culture, it obvious features are popularity, commercial and epochal characters.
Advertising activities is not only a kind of economic activity, but also a cultural exchange. Advertising culture belongs to subculture of commercial culture, which means it concludes commercial culture and marketing culture. What’s more, commodity is a kind of cultural carrier by its own, which means culture be spread through commodity so that commodity can through it to reproduce. For advertising culture, it obvious features are popularity,