the Decision Book
THE DECISION BOOK
FIFTY MODELS FOR STRATEGIC THINKING
Mikael Krogerus
Roman Tschäppeler
Translated by Jenny Piening
WITH ILLUSTRATIONS BY PHILIP EARNHART
First published in Great Britain in 2011 by
PROFILE BOOKS LTD
3A Exmouth House
Pine Street
London EC1R 0JH
www.profilebooks.com
First published in Switzerland by
Kein & Aber AG Zurich
Copyright © Kein und Aber, 2008
1 3 5 7 9 10 8 6 4 2
Printed and bound in Italy by
LEGOPRINT S.p.a. Lavis
The moral right of the author has been asserted.
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book.
A CIP catalogue record for this book is available from the
British Library.
ISBN 978 1 84668 395 4 eISBN 978 1 84765 446 5
CONTENTS
Instructions for use
HOW TO IMPROVE YOURSELF
The Eisenhower matrix: How to work more efficiently
The SWOT analysis: How to find the right solution
The BCG box: How to evaluate costs and benefits
The project portfolio matrix: How to maintain an overview
The John Whitmore model: Am I pursuing the right goal?
The rubber band model: How to deal with a dilemma
The feedback model: Dealing with other people’s compliments and criticisms
The family tree model: The contacts you should maintain
The morphological box and SCAMPER: Why you have to be structured to be creative
The Esquire gift model: How much to spend on gifts
The consequences model: Why it is important to make decisions promptly
The conflict resolution model: How to resolve a conflict elegantly
The crossroads model: So what next?
HOW TO UNDERSTAND YOURSELF BETTER
The flow model: What makes you happy?
The Johari window: What others know about you
The cognitive
FIFTY MODELS FOR STRATEGIC THINKING
Mikael Krogerus
Roman Tschäppeler
Translated by Jenny Piening
WITH ILLUSTRATIONS BY PHILIP EARNHART
First published in Great Britain in 2011 by
PROFILE BOOKS LTD
3A Exmouth House
Pine Street
London EC1R 0JH
www.profilebooks.com
First published in Switzerland by
Kein & Aber AG Zurich
Copyright © Kein und Aber, 2008
1 3 5 7 9 10 8 6 4 2
Printed and bound in Italy by
LEGOPRINT S.p.a. Lavis
The moral right of the author has been asserted.
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book.
A CIP catalogue record for this book is available from the
British Library.
ISBN 978 1 84668 395 4 eISBN 978 1 84765 446 5
CONTENTS
Instructions for use
HOW TO IMPROVE YOURSELF
The Eisenhower matrix: How to work more efficiently
The SWOT analysis: How to find the right solution
The BCG box: How to evaluate costs and benefits
The project portfolio matrix: How to maintain an overview
The John Whitmore model: Am I pursuing the right goal?
The rubber band model: How to deal with a dilemma
The feedback model: Dealing with other people’s compliments and criticisms
The family tree model: The contacts you should maintain
The morphological box and SCAMPER: Why you have to be structured to be creative
The Esquire gift model: How much to spend on gifts
The consequences model: Why it is important to make decisions promptly
The conflict resolution model: How to resolve a conflict elegantly
The crossroads model: So what next?
HOW TO UNDERSTAND YOURSELF BETTER
The flow model: What makes you happy?
The Johari window: What others know about you
The cognitive