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The Culture Industry: Enlightenment As Mass Deception

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The Culture Industry: Enlightenment As Mass Deception
I chose to write my case brief on “The Culture Industry: Enlightenment as Mass Deception”. It was written by Max Horkheimer and Theodor W. Adrono. The chapter comes from the book Dialect of Enlightment which was written in 1944. Horkheimer was a German philosopher and a sociologist who was famous for his work in critical theory as a member of the ‘Frankfurt School’ of social research. Adrono was also a German philosopher and sociologist and was known for his critical theory of society. They both witnessed the emergence of new forms of mass media such as communication and entertainment industry. Horkheimer and Adrono claim that culture is a paradoxical commodity. Mass produced culture merges with its own advertisement. Advertising and brands
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