The Controversy Of Celebrity Endorsements

Many companies pay a celebrity to promote the company's product to the public. Many people disagree with this while others see the U.S. as the free market that is instituted . Sue Jouzi in her excerpt, covering the topic of celebrity endorsements, argues that celebrity endorsements are unfair to the consumer. The author supports her position by first explaining that endorsements show celebrities driving certain cars, wearing certain clothes, or eating certain food. She continues by giving examples of common endorsements and stating how these promotions can be false due to the celebrity getting paid to do the promotion. The author’s purpose is to the persuade the consumer to boycott the companies the endorse celebrities and to set rules and …show more content…
Sue Jouzi argues that celebrity endorsements should be boycotted and have set rules and guidelines however the consumer might disagree because the consumer has the responsibility of buying the product and the U.S. is a free market. The author creates an informative tone for the consumer.
Celebrity endorsements can be a sense of false advertisement and put smaller businesses out of business because they can't afford the payments of a celebrity promoting the product. These endorsements don't give a reliable source of how the make of the product is, people may just buy the product due to the celebrities promotion. Endorsements can mislead the consumer to buy a lower quality product that is overpriced. The product is overpriced because of the celebrities backing of the …show more content…
Just as the consumer the company has the choice and responsibility to spend their money. They can pay for a celebrity endorsement and advertise this to the public in hopes of a new consumer purchase. Many of the top companies in the world pay for celebrity endorsements. Nike for example uses top tier athletes in their sports, this leads younger customer who look at these athletes and try to buy the company's apparel. This leads to the consumer responsibility to choose where they spend their money for products. No company no matter how much they pay can force a consumer to buy a product through an exhibit of the product. The advertisement is to simply show that the celebrity supports the product. If a consumer chooses to buy the product due to the fact that the celebrity is backing the product then they do. The consumer picks and chooses where to spend their money. The consumers have the choice to research the product before buying and making the final decision. A company has their owns right just as consumer to spend their money how they choose. The company cannot force any product into a purchase by a consumer, because the consumer has the