The Choice Happiness And Spaghetti Sauce Summary
Choice, Happiness, and Spaghetti Sauce was a well thought-out brain teaser type of video. Author and writer Malcom Gladwell introduces the audience to the food industry’s pursuit of the perfect spaghetti sauce, but ends up making a larger argument about the nature of choice and happiness in a comical yet intelligent manor on TEDTalk. Gladwell uses his friend and Psychophysicist Howard Moskowitz’s crazy idea with Pepsi, and breakthrough formula for success with Vlasic Pickles and Prego spaghetti sauce to expose diversity, variability, and finding the true meaning of happiness. Based on the company’s Dr. Moskowitz worked for and inspired, this video has shown me some personal changes in my life that need to be changed. The whole purpose of
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Moskowitz went to work on creating not the perfect pickle, but creating the perfect pickles. He came up with tons of different flavors and had focus groups try them out. His theory proved to work as instead of asking them what their favorite flavor of pickle was and plotting it, he had them try all the pickles and rate them between 0-100; by forcing the focus groups to have an open mind and try everything, the data turned out to be quite sufficient. Vlasic currently has 36 different flavors of pickles. My favorite and also Malcom’s favorite quote from Dr. Moskowitz is “To a worm in horseradish, his world is horseradish” (Moskowitz). Meaning, whatever you’re current situation is, if you live your life the way you’ve always been taught to live, all you see is the world you see now; however, if you try and see the world from another person’s perspective, the world is completely different. The world is a big place, go explore it. Now as for part of the title of this video, Campbell’s approached Howard with the same problem as everyone else; make the perfect recipe, in this case the perfect spaghetti …show more content…
I couldn’t agree more with Gladwell’s conclusion to the video. He’s saying by staying open-minded to everything, seeing how others act and what others like, maybe we all can learn to agree on our differences, thus reducing the actual differences we think there are and essentially become happy with one another. I personally think a business or industry would benefit tremendously by having all staff members watch this video. Especially for new businesses or businesses that are trying to expand; being able to listen to your staff members for possible ideas and also reaching out to other businesses to see what advice they could possibly offer will be huge in making new/establishing relationships to make your business better. Certain concepts that relate to this article are Customer Lifetime Value, obviously the more diverse and open minded you are, the more customers will want to listen to you and want to continue using your product or services. The concept of ethics is relatable to this topic; by respecting other people’s tastes and needs, you may learn to like a new product that they like, or just by not judging them, you become a better person too. Segmentation is obviously a relative concept, by grouping people together who all like pickles and spaghetti sauce for Dr. Moskowitz’s taste test experiments. Also concentrated targeting strategy was a concept related to this video because
Moskowitz went to work on creating not the perfect pickle, but creating the perfect pickles. He came up with tons of different flavors and had focus groups try them out. His theory proved to work as instead of asking them what their favorite flavor of pickle was and plotting it, he had them try all the pickles and rate them between 0-100; by forcing the focus groups to have an open mind and try everything, the data turned out to be quite sufficient. Vlasic currently has 36 different flavors of pickles. My favorite and also Malcom’s favorite quote from Dr. Moskowitz is “To a worm in horseradish, his world is horseradish” (Moskowitz). Meaning, whatever you’re current situation is, if you live your life the way you’ve always been taught to live, all you see is the world you see now; however, if you try and see the world from another person’s perspective, the world is completely different. The world is a big place, go explore it. Now as for part of the title of this video, Campbell’s approached Howard with the same problem as everyone else; make the perfect recipe, in this case the perfect spaghetti …show more content…
I couldn’t agree more with Gladwell’s conclusion to the video. He’s saying by staying open-minded to everything, seeing how others act and what others like, maybe we all can learn to agree on our differences, thus reducing the actual differences we think there are and essentially become happy with one another. I personally think a business or industry would benefit tremendously by having all staff members watch this video. Especially for new businesses or businesses that are trying to expand; being able to listen to your staff members for possible ideas and also reaching out to other businesses to see what advice they could possibly offer will be huge in making new/establishing relationships to make your business better. Certain concepts that relate to this article are Customer Lifetime Value, obviously the more diverse and open minded you are, the more customers will want to listen to you and want to continue using your product or services. The concept of ethics is relatable to this topic; by respecting other people’s tastes and needs, you may learn to like a new product that they like, or just by not judging them, you become a better person too. Segmentation is obviously a relative concept, by grouping people together who all like pickles and spaghetti sauce for Dr. Moskowitz’s taste test experiments. Also concentrated targeting strategy was a concept related to this video because