The Channels of Communication
Channels of Communication
Types of Communication: Internal and External
Need for Internal Communication
Organize
Decision-making
Motivation
Morale
Reduce labour turnover
Reduce abseentism
Harmony
Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward , Downward,Vertical, and horizontal. • Horizontal Communication: Communication between people of equal and comparable status is known as horizontal communication. In every Organization unimportant and routine matters are dealt with by the employees without troubling their seniors. Eg. Manager to manager, Departmental head to departmental head. Communication between trade union leader and manager . • The need for horizontal communication within a organization is very great as without it there will be no coordination and cooperation among the different units. • Two wrong ideas about Horizontal communication in India: • 1. Whenever there is effective horizontal communication the management should not intervene. • 2. Attitude of the managers and executives towards this type of communication .They discourage this type of communication since they feel that the workers might get friendly and unite against the management.
Eg. British used the divide and rule policy.
Vertical or two way communication. • Management gives directions and sends information downwards and also receives periodic information from the subordinated about the effectiveness of their directives and their progress in the organization. Because of this exchange of information vertical communication is also known as two-way communication.
Downward communication • When orders, directions, instructions and information flow downward from superiors to subordinates it is known as downward communication. • Why is it
Types of Communication: Internal and External
Need for Internal Communication
Organize
Decision-making
Motivation
Morale
Reduce labour turnover
Reduce abseentism
Harmony
Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward , Downward,Vertical, and horizontal. • Horizontal Communication: Communication between people of equal and comparable status is known as horizontal communication. In every Organization unimportant and routine matters are dealt with by the employees without troubling their seniors. Eg. Manager to manager, Departmental head to departmental head. Communication between trade union leader and manager . • The need for horizontal communication within a organization is very great as without it there will be no coordination and cooperation among the different units. • Two wrong ideas about Horizontal communication in India: • 1. Whenever there is effective horizontal communication the management should not intervene. • 2. Attitude of the managers and executives towards this type of communication .They discourage this type of communication since they feel that the workers might get friendly and unite against the management.
Eg. British used the divide and rule policy.
Vertical or two way communication. • Management gives directions and sends information downwards and also receives periodic information from the subordinated about the effectiveness of their directives and their progress in the organization. Because of this exchange of information vertical communication is also known as two-way communication.
Downward communication • When orders, directions, instructions and information flow downward from superiors to subordinates it is known as downward communication. • Why is it