The Beach Carrier
THE BEACH CARRIER CASE STUDY
The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues). Currently Mary Ricci does not have the capital to produce her newly designed beach carrier bag and has decided not to lease or sell the design to a manufacture for a flat fee. The Beach Carrier possesses several strengths relative to competitive products in the market, including the following: 1. The overall product concept differentiates itself by being the only single bag that can carry all of the things needed for a day at the beach. 2. The Beach Carrier can be easily used and stored when not in use and it can be folded down to a 12-inch by 12-inch square. 3. The Beach Carrier is large and roomy and contains multiple compartments and different-sized pockets. It can accommodate carrying items varying in size from a bottle of sunscreen to a beach chair or ski boots. 4. It is manufactured in a lightweight, tear-resistant, fade-proof fabric that dries quickly and is suitable for various outdoor activities. 5. The Beach Carrier will be offered in a variety of fluorescent and conservative colors, where competitive products are only sold in three colors. 6. The selling price of the Beach Carrier will range from $12.99 to $14.99 versus a range of $16.95 to $59.99 for similar, competitive products. 7. Mary Ricci is very eager and can invest the time and effort into bringing the beach carrier bag to market correctly through the proper channels. Some of the weaknesses of the Beach
The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues). Currently Mary Ricci does not have the capital to produce her newly designed beach carrier bag and has decided not to lease or sell the design to a manufacture for a flat fee. The Beach Carrier possesses several strengths relative to competitive products in the market, including the following: 1. The overall product concept differentiates itself by being the only single bag that can carry all of the things needed for a day at the beach. 2. The Beach Carrier can be easily used and stored when not in use and it can be folded down to a 12-inch by 12-inch square. 3. The Beach Carrier is large and roomy and contains multiple compartments and different-sized pockets. It can accommodate carrying items varying in size from a bottle of sunscreen to a beach chair or ski boots. 4. It is manufactured in a lightweight, tear-resistant, fade-proof fabric that dries quickly and is suitable for various outdoor activities. 5. The Beach Carrier will be offered in a variety of fluorescent and conservative colors, where competitive products are only sold in three colors. 6. The selling price of the Beach Carrier will range from $12.99 to $14.99 versus a range of $16.95 to $59.99 for similar, competitive products. 7. Mary Ricci is very eager and can invest the time and effort into bringing the beach carrier bag to market correctly through the proper channels. Some of the weaknesses of the Beach