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The Baby Academy

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The Baby Academy
The Baby Academy

Strategic Business Management
Fall 2010-2011 Table of Contents
1. Introduction 3
2. Vision 3
3. Mission 3
4. Strategic Objectives 4
5. Strategic Analysis 4
a. The General Environment 4
b. Porter 's Five-Forces Model of Industry Competitive 6
c. Value Chain Analysis 8
6. Types of Firm Resources 13
7. Resource Assessment 14
8. Strategic Formulation 15
d. Business Level Strategy 15
e. Corporate level strategy 16
9. Strategic Implementation 16 f. Corporate Governance 16 g. Organizational Structure 17
10. References 20

Introduction
The Baby Academy is pioneering school was found by Dina Abdel Wahab; it is based on integration of special-needs and normal children. Dina 's son Ali was born with Down syndrome. Dina knew that children with Down syndrome must be integrated into learning environments with children without and with disabilities. Traditionally, families with Down syndrome children were expected to keep them invisible at home. Schools in crowded Cairo would not accept children with disabilities and those which accept were not qualified to provide the appropriate education for these children. Dina decided in 2000 to open her own school where Ali could attend. She started the baby academy a chain of preschool for children from three months to five years old in Heliopolis using her own private funds; Asoka helped her with a financial model and a network of support to create a financial monitoring system for the preschool. To have social reform, children are the place to start, this insight has led Dina to think about the integration of normal children with special



References: 1- Dess, G., Lumpkin, G., & Eisner, A. (2009). Strategic Management (4th ed.).New York: McGraw-Hill/Irwin. www.ashoka.org -2 www. The baby academy.com- 3 4-www.edcapholding.com

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