The 4P strategies of Wal-Mart and Carrefour
Contents
1. Introduction 1.1 Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives
2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing strategy 2.2.2 Carrefour’s placing strategy 2.2.3 similarities and differences 2.3 The similarities and differences about product strategy 2.3.1 Wal-Mart’s product strategy 2.3.2 Carrefour’s product strategy 2.3.3 similarities and differences 2.4 The similarities and differences about promotion strategy 2.4.1 Wal-Mart’s promotion strategy 2.4.2 Carrefour’s promotion strategy 2.4.3 similarities and differences
3.Conclusion
4.Reference Lists
1 Introduce
1.1 Background
1.1.1 The development and history of Wal-Mart
On July 2, 1962, the first Wal-Mart store was opened by Sam Walton in Rogers, Ark. After 28 year’s development, Wal-Mart became the nation 's number-one retailer by 1990. Wal-Mart’s 10,900 stores under 69 banners in 27 countries and e-commerce websites in 10 countries are visited by more than 245 million customers and members each week. Wal-Mart International is currently the fastest growing part of its business and it leverages its global resources to meet local needs. With fiscal year 2013 sales of approximately $466 billion, Wal-Mart employs 2.2 million associates worldwide(Wal-Mart，2013).
1.1.2The development and history of Carrefour
The Carrefour supermarket company was set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy in 1959. More than 9900 company-owned and franchise stores are run by Carrefour Group currently, and now the Group operates
1. Introduction 1.1 Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives
2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing strategy 2.2.2 Carrefour’s placing strategy 2.2.3 similarities and differences 2.3 The similarities and differences about product strategy 2.3.1 Wal-Mart’s product strategy 2.3.2 Carrefour’s product strategy 2.3.3 similarities and differences 2.4 The similarities and differences about promotion strategy 2.4.1 Wal-Mart’s promotion strategy 2.4.2 Carrefour’s promotion strategy 2.4.3 similarities and differences
3.Conclusion
4.Reference Lists
1 Introduce
1.1 Background
1.1.1 The development and history of Wal-Mart
On July 2, 1962, the first Wal-Mart store was opened by Sam Walton in Rogers, Ark. After 28 year’s development, Wal-Mart became the nation 's number-one retailer by 1990. Wal-Mart’s 10,900 stores under 69 banners in 27 countries and e-commerce websites in 10 countries are visited by more than 245 million customers and members each week. Wal-Mart International is currently the fastest growing part of its business and it leverages its global resources to meet local needs. With fiscal year 2013 sales of approximately $466 billion, Wal-Mart employs 2.2 million associates worldwide(Wal-Mart，2013).
1.1.2The development and history of Carrefour
The Carrefour supermarket company was set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy in 1959. More than 9900 company-owned and franchise stores are run by Carrefour Group currently, and now the Group operates
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