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Tesco in China

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Tesco in China
TESCO AND THE SUPERMARKETIZATION OF CHINA

AN ANALYSIS OF THE CHINESE RETAIL INDUSTRY AND TESCO’S STRATEGIC POSITION WITHIN IT

Prepared by: Martin Witthoeft Module Title: Strategic Management Module Leader: Graham Webster Module Code: BC315017S Academic Year: 2008/9 Semester: One Level: 3 Submitted: 17 December 2008

Table of Contents

1.

The Supermarketization of China ..................................................................................... 1 1.1. 1.2. China - Land of Opportunity ....................................................................................... 1 Tesco on Course of Expansion ..................................................................................... 1

2.

Part 1: Analysis of the Chinese Retail Market .................................................................. 2 2.1. 2.2. 2.3. 2.4. PESTEL Analysis ............................................................................................................ 2 Porter’s Five Forces Analysis ....................................................................................... 5 Opportunities and Threats Analysis ............................................................................ 7 Critical Success Factors Analysis .................................................................................. 8

3.

Part 2: Analysis of Tesco in China...................................................................................... 9 3.1. 3.2. 3.3. 3.4. Porter’s Value Chain Analysis ...................................................................................... 9 Balanced Scorecard Analysis ..................................................................................... 10 Ansoff Matrix Analysis ............................................................................................... 13 Strengths and Weaknesses Analysis.......................................................................... 14

4.

Future Outlook on Tesco in


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