Term Paper on Tv Media
Table of Contents Introduction 4 Company overview 7 Company name: 8 Mission statement: 8 Vision statement: 8 Key products and services: 8 Industry analysis 11 Porter’s five forces 11 PEST Analysis on TV Industry 12 Political analysis 12 Economic analysis 14 Social analysis 17 Technological analysis 21 Strategic group analysis 24 Industry life cycle 25 SWOT of TV industry in Bangladesh 26 Strengths: 26 Weaknesses: 27 Opportunities: 27 Threats: 28 Internal Analysis 29 Value Chain 29 Core Competence: 29 Cost Leadership 32 Equipment & machinery 32 The Studio Infrastructure 33 Production and manufacturing process: 34 Research & Development 35 Quality Assurance: 35 Potential customers: 35 Size and growth of the market: 35 Market Segmentation: 36 Demographic: 36 Marketing mix 37 Product: 37 Factors that related with the product are: 37 Price: 38 Place/distribution: 38 Promotion: 38 Logo development 39 Tagline development 39 Advertising plan 40 Newspapers 40 TV channels: 40 FM radios: 41 Billboard: 41 Posters 42 Social networks and internet advertising: 43 Marketing Budget 43 Human Resource Management 44 The Basic Organogram 46 Staff requirements 46 General Structure 49 Basic structure 50 Functional Level Management 51 The General Administration Department: 51 The Sales and Marketing Department 52 The News Department 52 The Creative Services Department 52 The Public Relations and Community Affairs Department 52 The Programming Department 52 The Engineering Department 53 Operational Level Employees 53 Training and Development 55 Compensation Plan 56 Performance Appraisal 62 Performance Appraisal Policy 63 HR Budget 64 Risk Analysis 66 Foreseeable Risk 66 Unforeseeable Risk 67 Financial plan and assumption 68 Assumptions about the start up and the investment 68 Revenue and cost related assumptions 68 Other Assumptions
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