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RESEARCH PROPOSAL

RESEARCH TITLE
IMPACT OF MEDIA ON YOUNG GENERATION’S DEPORTMENT

INTRODUCTION.
Information is an essential input for decision making while media is an important source of such information. Media including print media and electronic media is an excellent mode of communication, entertainment and information which exert different impacts on different people depending upon their age and perception. A mature person will perceive things differently whereas a child or an adolescent will perceive it differently because his mind is in the process of formation. Children try to adapt things immediately whatever they will see on television or internet, whether it’s smoking or fighting by the famous actors, or sometimes they just follow it as trend. Media is increasingly pervasive in the lives of children and adolescents. However, until now there has been very little comprehensive analysis of the different research tracking the impact of media on children’s health. In 80% of the studies, greater media exposure is associated with negative health outcomes for children and adolescents (Commonsense Media, 2008). These negative health outcomes include child obesity, drug use, alcohol use, low academic achievement and attention deficit hyper activity disorder (ADHAD). While there are many factors that contribute to negative health results for children, media is a crucial one. It also affects the aggressive behavior of a teenager through violence in movies and video games as it has a strong potential to affect the norms of a society.

Objectives of the study:
This study is an effort to evaluate different impacts of media on young generation whether they are positive or negative in nature.
This study also focuses on how media is affecting Pakistani youth’s demeanor and its impact on Pakistani culture, religion and societal norms.

LITERATURE REVIEW.

Violence and sex shown on television results in higher rate of crimes and encourages



References: Andrea Millwood Hargrave (2003), “How children interpret screen violence” British Broadcasting Corporation. Craig A Anderson et al (2003), “The Influence of Media Violence on Youth”, psychological science in the public interest Vol.4, pg 81-110 Common Sense Media (2008), “Media + Child and Adolescent Health”, A Systematic Review. Munni Ray and Kana Ram Jat (2010), “Effect of Electronic Media on Children” Indian Pediatrics 2010; 47: 561-568 Carmela Lomonaco et al (2010), “Media Violence”. Kielah A.Worth et al (2010), “Exposure of U.S. Adolescents to Extremely Violent Movies.” Pediatrics 122(2):306-312 Muhammad Iqbal Zafar et al (2003), “Media influence on social component of human personality” Pakistan journal of information & technology Zulfiqar Ali Rahujo (2007), “Youth and role of media in Pakistan” Dr.Muhammad Ashraf Khan and Iram Arif (2009), “Media imperialism and its effect on culture of Pakistan” Global media journal. Dr. Muhammad Wasim Akbar (2009), “Cultural invasion of western media and Muslim societies” Global media journal

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