Tenerife
Module assignment
PBL
Destination:
Tenerife, Canaries Islands
Group ITP 1A
Jana, Eddy, Sanne, Tobias, Esther
Inhoud 1. The historical development of tourism at Tenerife 2 2. What types of tourism are present? 3 3. What types of tourist visit the country? 4 4. Who are the stakeholders and what is their role in the tourism industry? 5 5. What is the role of the government in regard to tourism? 9 6. How is the region promoting itself? 11 7. What are the external factors influencing the tourism sector at Tenerife? (PESTEL analysis) 13 8. Additional question: What is Tenerife's market position considering the EU? 18 9. Additional question: To which extent does the global climate change influence the tourism on Tenerife? 21 10. Additional question: What attracts tourist to visit Tenerife? 23 11. Problem Statement: Future of Tenerife 27 12. Reference list 28
1. The historical development of tourism at Tenerife
12 million years ago in the Atlantic Ocean due to a volcanic eruption Tenerife was born, the biggest of the seven Canaries Islands. The Canaries islands belong to Spain, but they are located west of Morocco (Africa). The island as it is today was formed three million years ago by the fusion of three islands made up at the mountain ranges of Anaga, Teno and Valle de San Lorenzo due to volcanic activity from Teide.
The earliest known human how settled at the islands date to around 200 BC, by people known as the Guanches. They had little technology, even by Stone Age comparison and dressed in animal hides and lived in caves on the island.(Wikipedia 2012). Their tracks are almost obliterated, but here and there, their presence stays preserved. E.g. in caves at the north of the island. The first attack occurred on Tenerife in 1494 by Alonso Fernandez de Lugo on behalf of the Spanish monarchy.
In 1496 the Guanches were defeated, they were sold as slaves and the land was divided. After the victory over the Guanches founded "The
PBL
Destination:
Tenerife, Canaries Islands
Group ITP 1A
Jana, Eddy, Sanne, Tobias, Esther
Inhoud 1. The historical development of tourism at Tenerife 2 2. What types of tourism are present? 3 3. What types of tourist visit the country? 4 4. Who are the stakeholders and what is their role in the tourism industry? 5 5. What is the role of the government in regard to tourism? 9 6. How is the region promoting itself? 11 7. What are the external factors influencing the tourism sector at Tenerife? (PESTEL analysis) 13 8. Additional question: What is Tenerife's market position considering the EU? 18 9. Additional question: To which extent does the global climate change influence the tourism on Tenerife? 21 10. Additional question: What attracts tourist to visit Tenerife? 23 11. Problem Statement: Future of Tenerife 27 12. Reference list 28
1. The historical development of tourism at Tenerife
12 million years ago in the Atlantic Ocean due to a volcanic eruption Tenerife was born, the biggest of the seven Canaries Islands. The Canaries islands belong to Spain, but they are located west of Morocco (Africa). The island as it is today was formed three million years ago by the fusion of three islands made up at the mountain ranges of Anaga, Teno and Valle de San Lorenzo due to volcanic activity from Teide.
The earliest known human how settled at the islands date to around 200 BC, by people known as the Guanches. They had little technology, even by Stone Age comparison and dressed in animal hides and lived in caves on the island.(Wikipedia 2012). Their tracks are almost obliterated, but here and there, their presence stays preserved. E.g. in caves at the north of the island. The first attack occurred on Tenerife in 1494 by Alonso Fernandez de Lugo on behalf of the Spanish monarchy.
In 1496 the Guanches were defeated, they were sold as slaves and the land was divided. After the victory over the Guanches founded "The