Telstra Swot Analysis Essay
Introduction
Telstra is the largest telecommunications company in Australia. Its business includes wired communications, ADSL, HFC, satellite, CDMA and GSM digital mobile networks. In addition, Telstra is Australia's leading ISP. During the past years, Telstra has made a plan for supporting long term strategic priorities to: improve customer satisfaction, retain and grow the existing customer base, simplify the business and invest in new growth businesses. These strategies reflect the focus of satisfying customers through the acquisition of greater financial benefits and investment opportunities. In the long term, the strategies formulated by Telstra are aligned with the best interest of the shareholders.
SWOT Analysis
Strengths
In terms of tangible resources, Telstra has extensive network infrastructure. This enables Telstra to provide high coverage and efficient network to their customers. More importantly, Telstra has more than …show more content…
By expanding its 4G network coverage areas and its related services, the number of potential customers for Telstra increases. From the social perspective, as more people are increasingly reliant on telecommunication, there will be increased demand for related products and services such as the streaming of music and movies.
Furthermore, by being part of the government’s National Broadband Network agreement with a vision of offering fibre optic internet, Telstra has created a further opportunity of unlocking the full potential of its integrated devices and services. For example, the T-Box allows easy access to high definition streaming and recording of live television and movies while the T-Hub 2 is a wireless touch-screen home phone. The ability to invest in new growth businesses is a pivotal
Telstra is the largest telecommunications company in Australia. Its business includes wired communications, ADSL, HFC, satellite, CDMA and GSM digital mobile networks. In addition, Telstra is Australia's leading ISP. During the past years, Telstra has made a plan for supporting long term strategic priorities to: improve customer satisfaction, retain and grow the existing customer base, simplify the business and invest in new growth businesses. These strategies reflect the focus of satisfying customers through the acquisition of greater financial benefits and investment opportunities. In the long term, the strategies formulated by Telstra are aligned with the best interest of the shareholders.
SWOT Analysis
Strengths
In terms of tangible resources, Telstra has extensive network infrastructure. This enables Telstra to provide high coverage and efficient network to their customers. More importantly, Telstra has more than …show more content…
By expanding its 4G network coverage areas and its related services, the number of potential customers for Telstra increases. From the social perspective, as more people are increasingly reliant on telecommunication, there will be increased demand for related products and services such as the streaming of music and movies.
Furthermore, by being part of the government’s National Broadband Network agreement with a vision of offering fibre optic internet, Telstra has created a further opportunity of unlocking the full potential of its integrated devices and services. For example, the T-Box allows easy access to high definition streaming and recording of live television and movies while the T-Hub 2 is a wireless touch-screen home phone. The ability to invest in new growth businesses is a pivotal