Telstra
Background
Telstra is a descendant of the Post Master General's (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post.
Telecom Australia, the government-owned communications carrier, later merged with a much smaller government body, OTC, then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s.
Telstra has faced competition since the late 1980s from competing providers. It retains ownership of the fixed-line telephone network, as well as one of two competing pay-tv and data cable networks. Other companies offering fixed-line services must therefore deal with Telstra. Competing telecommunication companies have constantly accused Telstra of overcharging for wholesale access to their networks the ACCC has often agreed but decisions by the regulator are slow.[1]
Current Situation
Australia’s leading telecommunications and information Services Company, Telstra Corporation Ltd is well poised to deliver a high level of service in the highly competitive communications market in Australia and abroad.
Telstra’s service offerings include: – Local, long-distance and international telephony services – Mobile telecommunications services – Data, Internet and online services – Wholesale services to other carriers – Telephone directories – Pay television services
Telstra employs approximately 40,000 staff and generates revenues of some US$18 billion in its most recent fiscal year.[2]
SWOT Analysis
After careful deliberation, a SWOT (strength, weakness, opportunities & threats) analysis was developed that was reflected in a selection of OB (Organisational Behaviour) Theories that demonstrate the general abilities and framework of Telstra.
All of these theories will be explored further with regard to how they shape policies, provide
Telstra is a descendant of the Post Master General's (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post.
Telecom Australia, the government-owned communications carrier, later merged with a much smaller government body, OTC, then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s.
Telstra has faced competition since the late 1980s from competing providers. It retains ownership of the fixed-line telephone network, as well as one of two competing pay-tv and data cable networks. Other companies offering fixed-line services must therefore deal with Telstra. Competing telecommunication companies have constantly accused Telstra of overcharging for wholesale access to their networks the ACCC has often agreed but decisions by the regulator are slow.[1]
Current Situation
Australia’s leading telecommunications and information Services Company, Telstra Corporation Ltd is well poised to deliver a high level of service in the highly competitive communications market in Australia and abroad.
Telstra’s service offerings include: – Local, long-distance and international telephony services – Mobile telecommunications services – Data, Internet and online services – Wholesale services to other carriers – Telephone directories – Pay television services
Telstra employs approximately 40,000 staff and generates revenues of some US$18 billion in its most recent fiscal year.[2]
SWOT Analysis
After careful deliberation, a SWOT (strength, weakness, opportunities & threats) analysis was developed that was reflected in a selection of OB (Organisational Behaviour) Theories that demonstrate the general abilities and framework of Telstra.
All of these theories will be explored further with regard to how they shape policies, provide