Television Advertisement and Ms Stone
Scene/Story:
First scene is kids knocking over vases, destroying houseplants, throwing tantrums, etc in one family. “The joys of parenting? You must be kidding!” Ms Collin was so tired and frustrated, and she picked up the phone and complained to her best friend Ms Stone, who also has three kids. “Your kids are doing their homework?! Unbelievable! You must show me your secret!” Second scene is now in Ms Stone’s house, who was just enjoying her time of Yoga while Ms Collin walked in. “You’ve got to have one! It’s amazing!” Ms Stone shared excitedly, “Let me show you my secret weapon, - TiVo”. Then she vividly demonstrated how TiVo works, “you can pause anytime without being interrupted by the phone; with it you can record 30 hours of programming without the hassle of videocassettes. And it’s also intelligent enough to automatically detect and record the shows that you love with a ‘season pass’, and make suggestions just for you. See? Just pause, rewind, fast-forward, pause again, etc. You can skip the commercials if you want. I know our kids love the comic show only available at 8 - 9pm every day, so TiVo will record it and then my kids can watch it whenever they want!” Ms Collin is so fascinated by the demonstration and can’t wait to get one herself. Final scene is the slogan, “TiVo, TV your way.”
Recommended type of show: Lifestyle shows for parents, advertisement time during kids’ comic play, etc.
Recommended time of the day: 8-11pm, during Prime time, so as to reach more
First scene is kids knocking over vases, destroying houseplants, throwing tantrums, etc in one family. “The joys of parenting? You must be kidding!” Ms Collin was so tired and frustrated, and she picked up the phone and complained to her best friend Ms Stone, who also has three kids. “Your kids are doing their homework?! Unbelievable! You must show me your secret!” Second scene is now in Ms Stone’s house, who was just enjoying her time of Yoga while Ms Collin walked in. “You’ve got to have one! It’s amazing!” Ms Stone shared excitedly, “Let me show you my secret weapon, - TiVo”. Then she vividly demonstrated how TiVo works, “you can pause anytime without being interrupted by the phone; with it you can record 30 hours of programming without the hassle of videocassettes. And it’s also intelligent enough to automatically detect and record the shows that you love with a ‘season pass’, and make suggestions just for you. See? Just pause, rewind, fast-forward, pause again, etc. You can skip the commercials if you want. I know our kids love the comic show only available at 8 - 9pm every day, so TiVo will record it and then my kids can watch it whenever they want!” Ms Collin is so fascinated by the demonstration and can’t wait to get one herself. Final scene is the slogan, “TiVo, TV your way.”
Recommended type of show: Lifestyle shows for parents, advertisement time during kids’ comic play, etc.
Recommended time of the day: 8-11pm, during Prime time, so as to reach more