Technological Factors Affecting Tata Nano
Content Sl.No. | Content | Page No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | |
Acknowledgement
Introduction
TATA Group is more than 150 years old. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected groups in the world. It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. In the past few years, the TATA group has led the growing appetite among Indian companies to acquire businesses overseas in Europe, the United States, Australia and Africa some even several times larger in a bid to consolidate operations and emerge as the new age multinationals. The TATA group is 11th most reputable company in the world according to Forbes (A, Masud. & K,Kumar. (n.d.). )
Tata Motors created several breakthrough products in the past which changed the market dynamics and helped in providing a new customer experience such as 407 platforms in 1980s, TATA INDICA in the late 90s, ACE and TATA NANO.
Tata Nano is a car which has breathed into life due to one man and that is Mr. Ratan Tata. Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the bar so high that it would become extremely difficult for the competitors to match. The dream of owning a car for as little as Rupees 1 lakh s(Rs.100, 000 – roughly USD2500) was too tempting for millions of Indians who cannot afford
Acknowledgement
Introduction
TATA Group is more than 150 years old. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected groups in the world. It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. In the past few years, the TATA group has led the growing appetite among Indian companies to acquire businesses overseas in Europe, the United States, Australia and Africa some even several times larger in a bid to consolidate operations and emerge as the new age multinationals. The TATA group is 11th most reputable company in the world according to Forbes (A, Masud. & K,Kumar. (n.d.). )
Tata Motors created several breakthrough products in the past which changed the market dynamics and helped in providing a new customer experience such as 407 platforms in 1980s, TATA INDICA in the late 90s, ACE and TATA NANO.
Tata Nano is a car which has breathed into life due to one man and that is Mr. Ratan Tata. Tata Nano, pet project of the chairman of the Tata Group Mr. Ratan Tata was a car which was expected to change the face of automobile sector in India. In the highly competitive small-car market of India, Tata Nano promised to set the bar so high that it would become extremely difficult for the competitors to match. The dream of owning a car for as little as Rupees 1 lakh s(Rs.100, 000 – roughly USD2500) was too tempting for millions of Indians who cannot afford