Team D Final Marketing Presentation Global Entertainment Draft
GLOBAL ENTERTAINMENT, LLP
Team D
Team D
Antoine Giorgi, Brandon
Antoine
Giorgi,KlemmerBrandon
Graves,
Carmen
Graves,
Carmen KlemmerJean, Cassandra
Burns,
Jean, Cassandra
Burns,
Charita
Brown, and
Holly
Charita Brown,
Clark and Holly
Clark
July 7, 2014
July 7, 2014
Pareesa Naveed
Pareesa Naveed
MARKETING PLAN SUMMARY
Advertising
Advertising
Event
Event
Marketing
Marketing
& Outdoor
& Outdoor
Public
Public
Relations
Relations
Direct
Direct
Marketing
Marketing
Digital
Digital
Marketing
Marketing
Sales
Sales
Promotion
Promotion
ADVERTISING: PART 1
Advertising is a measure of campaign blend
Advertising is a measure of campaign blend
When advertising an artist you want to be able to grab
When
advertisingattention an artist your audience’s you want to be able to grab your audience’s attention
Informing them of when a track or CD will be released
Informing them of when a track or CD will be released
For various establishments slight advertising could be
For
variousasestablishments prepared, an alternative slight advertising couldisbe advertising currency prepared, ason anadditional alternative consumed advertising currency advertising choices suchisas consumed on additional individual retailing through advertising choices a sales group.such as individual retailing through a sales group.
ADVERTISING: PART 2
Generally
Generally establishments, establishments, huge and minor, huge and minor, that that count count on on advertising to generate advertising to generate consumer consumer attention attention are are involved in steady practice involved in steady practice of of promoting to assist promoting to assist encountering encountering selling selling intentions. intentions. This
This consist consist of of frequently frequently acquiring marketing acquiring marketing promotions, promotions, which which contain contain aa sequences sequences of of resolutions resolutions for for scheduling, generating, scheduling, generating, bringing bringing and
and
Team D
Team D
Antoine Giorgi, Brandon
Antoine
Giorgi,KlemmerBrandon
Graves,
Carmen
Graves,
Carmen KlemmerJean, Cassandra
Burns,
Jean, Cassandra
Burns,
Charita
Brown, and
Holly
Charita Brown,
Clark and Holly
Clark
July 7, 2014
July 7, 2014
Pareesa Naveed
Pareesa Naveed
MARKETING PLAN SUMMARY
Advertising
Advertising
Event
Event
Marketing
Marketing
& Outdoor
& Outdoor
Public
Public
Relations
Relations
Direct
Direct
Marketing
Marketing
Digital
Digital
Marketing
Marketing
Sales
Sales
Promotion
Promotion
ADVERTISING: PART 1
Advertising is a measure of campaign blend
Advertising is a measure of campaign blend
When advertising an artist you want to be able to grab
When
advertisingattention an artist your audience’s you want to be able to grab your audience’s attention
Informing them of when a track or CD will be released
Informing them of when a track or CD will be released
For various establishments slight advertising could be
For
variousasestablishments prepared, an alternative slight advertising couldisbe advertising currency prepared, ason anadditional alternative consumed advertising currency advertising choices suchisas consumed on additional individual retailing through advertising choices a sales group.such as individual retailing through a sales group.
ADVERTISING: PART 2
Generally
Generally establishments, establishments, huge and minor, huge and minor, that that count count on on advertising to generate advertising to generate consumer consumer attention attention are are involved in steady practice involved in steady practice of of promoting to assist promoting to assist encountering encountering selling selling intentions. intentions. This
This consist consist of of frequently frequently acquiring marketing acquiring marketing promotions, promotions, which which contain contain aa sequences sequences of of resolutions resolutions for for scheduling, generating, scheduling, generating, bringing bringing and
and
References: Agee, W., Cameron, G., & Wilcox, D. (2005). Public Relations: Strategies and Tactics (8th ed.). Allyn & Bacon, Inc. Retrieved July 6, 2014 ASCAP Atom Content Marketing. (2014). Direct marketing: Marketing donut. Retrieved July 6, 2014, from The Marketing Donut: http://www.marketingdonut.co.uk/marketing/direct-marketing Entrepreneur Media Green Buzz Agency. (2010, September 17). 8 rules: Marketing in the music industry. Retrieved July 6, 2014, from Green Buzz Agency: http://greenbuzzagency.com/8-rules-marketing-in-the-music-industry/ Habeshian, V Hatt, J. (2014, n.d). Ethical & Legal Practices of Public Relations. Retrieved July 6, 2014, from Houston Chronicle: http://smallbusiness.chron.com/ethical-legal-practices-public-relations-57666.html Hot New Hip Hop Internet Brands. (2014). Small Business Resources & Tips. Retrieved July 6, 2014, from Small Business Notes: http://www.smallbusinessnotes.com/ Kroeck, L Perreault, W. J., Cannon, J., & McCarthy, E. (2011). Basic Marketing: A marketing strategy planning approach (19 ed.). New York, New York: McGraw-Hill Irwin. Retrieved June 6, 2014 PR Pundit ReverbNation. (2014, n.d.). Digital Distribution. Retrieved July 6, 2014, from ReverbNation: http://www.reverbnation.com/band-promotion/distribution