Team 5 Sales Case Study Indian Paint Co Ltd
Personnel Selling And Sales Manageme
Indian
Paints Ltd
Presented By: Team 5
Team Members:
Submitted
Saurabh Jain-03
Shrutika Ghag15
Girishma Nair27
Neha Patil-30
Sachin
Satyavrathan35
Prof.Manmeet
Barve
Vivek Singh-43
Introduction
→ Company name : Indians paints ltd
→ Location : Mumbai Established in 2000
→ Range
of products : Heat Resistant Paint, Anti Corrosive
Paint, and Paint Thinner, powder coatings, floor coatings and other protective coatings.
→ Target
market : the industrial segment wherein they particularly catered to the automobile OEM’s, and consumer goods manufacturers.
→ Organizational
structure : is a medium-sized company employing 500 people, and about 150 of them are engaged in sales and marketing activities.
→ Goals : To provide quality products with technical services to protect & decorate the products of their clients.
Indian
Paints
Ltd
Daily
Sched
u a Sale le of s Repre s en t a tives Report in g to of ce Distrib ution o f respo nsibilit ies
On fe l d wo r and k (fnd schedu ing ling cli ent) Fixing a meetin g
Waiting
Submit tingd a
ily wee
kly rep ort PROBLEMS FACED BY THE COMPANY
Internal conflict between marketing and sales department
Sales are decline in recent years
Less revenue despite of huge marketing
No proper utilization of time between two meeting schedule
No proper supportive technologies
Lack of territory knowledge
Lack of planning or poor planning
O
B
S
E
R
V
A
T
I
O
N
S
Long hours (physically exhausting)
Isolation (often work alone)
Mental depression- rejection, complaints Stress
No territory management
Exhibit
1
Is the client in the office?
Travel to visit the client Exhibit 2
No
Try to find the alternative contact
Yes
Wait to see the client No
Is the client available for meeting?
Is alternative contact found? Yes
No
Idle time wait for the next client
Yes
Meet the client
Q.1 What are the various changes you would implement in improving the sales of the company?
ualitative solution
Indian
Paints Ltd
Presented By: Team 5
Team Members:
Submitted
Saurabh Jain-03
Shrutika Ghag15
Girishma Nair27
Neha Patil-30
Sachin
Satyavrathan35
Prof.Manmeet
Barve
Vivek Singh-43
Introduction
→ Company name : Indians paints ltd
→ Location : Mumbai Established in 2000
→ Range
of products : Heat Resistant Paint, Anti Corrosive
Paint, and Paint Thinner, powder coatings, floor coatings and other protective coatings.
→ Target
market : the industrial segment wherein they particularly catered to the automobile OEM’s, and consumer goods manufacturers.
→ Organizational
structure : is a medium-sized company employing 500 people, and about 150 of them are engaged in sales and marketing activities.
→ Goals : To provide quality products with technical services to protect & decorate the products of their clients.
Indian
Paints
Ltd
Daily
Sched
u a Sale le of s Repre s en t a tives Report in g to of ce Distrib ution o f respo nsibilit ies
On fe l d wo r and k (fnd schedu ing ling cli ent) Fixing a meetin g
Waiting
Submit tingd a
ily wee
kly rep ort PROBLEMS FACED BY THE COMPANY
Internal conflict between marketing and sales department
Sales are decline in recent years
Less revenue despite of huge marketing
No proper utilization of time between two meeting schedule
No proper supportive technologies
Lack of territory knowledge
Lack of planning or poor planning
O
B
S
E
R
V
A
T
I
O
N
S
Long hours (physically exhausting)
Isolation (often work alone)
Mental depression- rejection, complaints Stress
No territory management
Exhibit
1
Is the client in the office?
Travel to visit the client Exhibit 2
No
Try to find the alternative contact
Yes
Wait to see the client No
Is the client available for meeting?
Is alternative contact found? Yes
No
Idle time wait for the next client
Yes
Meet the client
Q.1 What are the various changes you would implement in improving the sales of the company?
ualitative solution