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PEST Analysis of Airline Industry?

Hi, I'm doing an assignment conducting a strategic analysis of EasyJet and have to do a PEST analysis of the industry. Can anyone offer me any help outlining the main ...show more

Update : I have a good idea about what to cover in each section but I'm ...show more

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Best Answer

Tristen B answered 6 years ago

PESTLE analysis if you are including legal and environmental.

Airlines are a good one because so many different things affect them.

Political - Taxes that they get charged in different countries for landing, fuel taxation etc

Economic - e.g. How does interest rate movement affext their longterm debt? How as their economic performance compared to the market sector? P/E ratios etc. Oil prices increasing, is this affecting their profits from increased fuel costs?

Social - Safety measures they employ on board and on the ground. Polulations growth - does an ageing poulation affect them i.e. baby boomers, lots of people in that lifestage have more disposable income to spend....

Technological - As things improve technology becomes cheaper. How does this affect them? Does this mean the entries to barrier are lower for competitors to join? Do easyjet have a big R&D dept?

Legal - Different legalities of different countries - some stricter than others...

Environment - carbon offsetting, what is their CSR policy?

Remember when you are answering that easyjet are a budget airline and so their competitors are people like Ryan air - not Virgin... Hope that helps

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Mike M answered 6 years ago

PESTLE analysis Rather than buy other people essays as one other poster mentions the formats at www.businessballs.com or http://www.rapidbi.com/pestle are free and provide advice.

If looking at competitors like the
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