As some market leaders are targeting Adidas closely, it would be careless to ignore the market potential that other companies may have looking forward, such as Nike Golf. Although it is a dominant global leader in virtually the rest of the sports industry, its market share in golf equipment is still relatively raw. That being said, there are signs that should put fellow competitors on alert, as Nike Golf is continuing to improve its market position. According to Erik Siemers, Portland Business Journal writer, Nike Golf sales “grew 10 percent last year to $726 million, [posting] its second-straight year of sales last year after a three-year decline that coincided with the economic recession and Nike Golf athlete Tiger Woods’ on- and off-course regression,” (Siemers,
As some market leaders are targeting Adidas closely, it would be careless to ignore the market potential that other companies may have looking forward, such as Nike Golf. Although it is a dominant global leader in virtually the rest of the sports industry, its market share in golf equipment is still relatively raw. That being said, there are signs that should put fellow competitors on alert, as Nike Golf is continuing to improve its market position. According to Erik Siemers, Portland Business Journal writer, Nike Golf sales “grew 10 percent last year to $726 million, [posting] its second-straight year of sales last year after a three-year decline that coincided with the economic recession and Nike Golf athlete Tiger Woods’ on- and off-course regression,” (Siemers,