Tata Nano
UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN
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Harnessing Energy through Knowledge
Assignment Topic
TATA NANO
ECONOMICS & MANAGEMENT DECISIONS
(MBCE 701)
MBA LSCM 1st YEAR
Submitted to : Submitted by:
Ms. K. Deepa Anoop(4),Ashish(9)
Digvijay(14),Honey(19)
Loveneet(24),Nayan(29)
Nishant(34),Pranshul(39)
Priya(44),Sagar(49)
Shobhit(54),Urendra(59)
Pankaj(64)
[pic]
INTRODUCTION OF TATA NANO
PRODUCT
TATA MOTORS, one of the leading players in automobile industry in south asia , the world’s second largest Bus manufacturer and 4rth largest Truck manufacturer, launched the cheapest car in the world , TATA NANO.
At the time of inception , the estimated purchase price for consumers was Rs.100,000(Indian) but a few years down the line , the prices of raw materials increased by 23% and the car price raised substantially. However the fixed prices in India are as follows;
PRICE
Base Model
Rs.135151
TATA NANO CX
Rs.164481
TATA NANO LX
Rs.181498
MARKET SEGMENTATION:
Tata Nano however opened a completely new market segment catering to the lower middle class or middle class segment i.e. the lower income segment. Currently this is the only car available in this Ultra Small Car market segment. As a result, Tata
[pic]
Harnessing Energy through Knowledge
Assignment Topic
TATA NANO
ECONOMICS & MANAGEMENT DECISIONS
(MBCE 701)
MBA LSCM 1st YEAR
Submitted to : Submitted by:
Ms. K. Deepa Anoop(4),Ashish(9)
Digvijay(14),Honey(19)
Loveneet(24),Nayan(29)
Nishant(34),Pranshul(39)
Priya(44),Sagar(49)
Shobhit(54),Urendra(59)
Pankaj(64)
[pic]
INTRODUCTION OF TATA NANO
PRODUCT
TATA MOTORS, one of the leading players in automobile industry in south asia , the world’s second largest Bus manufacturer and 4rth largest Truck manufacturer, launched the cheapest car in the world , TATA NANO.
At the time of inception , the estimated purchase price for consumers was Rs.100,000(Indian) but a few years down the line , the prices of raw materials increased by 23% and the car price raised substantially. However the fixed prices in India are as follows;
PRICE
Base Model
Rs.135151
TATA NANO CX
Rs.164481
TATA NANO LX
Rs.181498
MARKET SEGMENTATION:
Tata Nano however opened a completely new market segment catering to the lower middle class or middle class segment i.e. the lower income segment. Currently this is the only car available in this Ultra Small Car market segment. As a result, Tata