Tasty Taco Truck
“Tasty Taco Truck” has many competitions across the city of Houston. One of the main competition of “Tasty Taco Truck” is “Cupcake and a Smile,” which primarily sells cupcakes to its customers. They have about 10-15 food trucks that constantly travel around the town. Another major competition of “Tasty Taco Truck” is the “The Waffle Bus,” which serves waffles and other morning foods to its customers. However, “The Waffle Bus” only has five food trucks. “Tasty Taco Truck” has a monopolistic competition. It is evident that the city of Houston includes many food truck businesses, meaning that “Tasty Taco Truck” has many competitions. Furthermore, the food truck industry has a relatively simple entry because vast quantity of money will not be
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Without an efficient strategy, the business will fail in the Houston environment. We highly depend on our attributes to combat the competition presented in our field of food truck services. Our main competition, “Cupcake and a Smile” serves cupcakes as their primary food. After acknowledging this, we have determined that “Cupcake and a Smile” will serve no threat to our target consumer or other consumers. “Cupcake and a Smile” differs in its target consumer from “Tasty Taco Truck.” Their target consumers are predominantly kids and young adults, whereas ours’ consists predominantly of college students. Additionally, the services offered by “Cupcake and a Smile” would be considered more as a mid-day snack oppose to ours’, which is considered as a meal. The realm of competition between us and “Cupcake and a Smile” differs significantly because of the food services that we both offer. Although “Cupcake and a Smile” is a big competition, we not value them as a threat to our business. “Cupcake and a Smile” can even be beneficial to our taco truck in that they can attract new customers to the area and paint the presence of food trucks within a specific area or route. Obstacles in the entry of this field of food service includes lack of progress due to the weather. Houston is a storm prone city, and in the last couple of years, it has suffered from dramatic and horrific floods. If the abundant amount
Without an efficient strategy, the business will fail in the Houston environment. We highly depend on our attributes to combat the competition presented in our field of food truck services. Our main competition, “Cupcake and a Smile” serves cupcakes as their primary food. After acknowledging this, we have determined that “Cupcake and a Smile” will serve no threat to our target consumer or other consumers. “Cupcake and a Smile” differs in its target consumer from “Tasty Taco Truck.” Their target consumers are predominantly kids and young adults, whereas ours’ consists predominantly of college students. Additionally, the services offered by “Cupcake and a Smile” would be considered more as a mid-day snack oppose to ours’, which is considered as a meal. The realm of competition between us and “Cupcake and a Smile” differs significantly because of the food services that we both offer. Although “Cupcake and a Smile” is a big competition, we not value them as a threat to our business. “Cupcake and a Smile” can even be beneficial to our taco truck in that they can attract new customers to the area and paint the presence of food trucks within a specific area or route. Obstacles in the entry of this field of food service includes lack of progress due to the weather. Houston is a storm prone city, and in the last couple of years, it has suffered from dramatic and horrific floods. If the abundant amount