TASK 5.10
INTRODUCTION
To discover and label by means of content breakdown eight diverse creative concepts and their features applied in eight (different) designated advertisements found in two dissimilar publications, newspapers and magazines (University of South Africa 2004:20).
1. MAIN ISSUE
A content breakdown (action) of creative fundamentals found in advertisements in magazines and newspapers (issue) with a qualitative and a quantative element (nature of design). The method used to attain the qualitative data includes capturing and analysing the data by doing a proportional analysis of the outcome. This assessment can show the researcher differences or similarities between the eight advertisements and creative concepts. The qualitative method is more flexible as opposed to the quantitative method. Qualitative methods focus on explaining why particular things are viewed or portrayed as they are, giving the researcher reasons as to how they came about certain observations. The time dimension is cross-sectional because the research is conducted over a short period of time from 28 July 2014 when research commenced until it ended on 11 August 2014 when findings was submitted.
2. RESEARCH CRITERIA
The research criteria is relevant to the field of communication science since it adheres to the following benchmarks (Du Plooy, 2013:53):
2.1 Relevant
The main research topic meets the creative ideas which are studied since the advertisements found in South African magazines and newspapers are directly relating to marketing and are therefore considered mass media messages. Additionally these advertisements are relevant to society, specifically the various cultures that are prevalent in the country. 2.2 Researchable
The research is researchable since qualitative and quantative scientific data relating to the main issue (eight creative concepts) can be collected from the advertisements published in the selected magazines and newspapers. It can
To discover and label by means of content breakdown eight diverse creative concepts and their features applied in eight (different) designated advertisements found in two dissimilar publications, newspapers and magazines (University of South Africa 2004:20).
1. MAIN ISSUE
A content breakdown (action) of creative fundamentals found in advertisements in magazines and newspapers (issue) with a qualitative and a quantative element (nature of design). The method used to attain the qualitative data includes capturing and analysing the data by doing a proportional analysis of the outcome. This assessment can show the researcher differences or similarities between the eight advertisements and creative concepts. The qualitative method is more flexible as opposed to the quantitative method. Qualitative methods focus on explaining why particular things are viewed or portrayed as they are, giving the researcher reasons as to how they came about certain observations. The time dimension is cross-sectional because the research is conducted over a short period of time from 28 July 2014 when research commenced until it ended on 11 August 2014 when findings was submitted.
2. RESEARCH CRITERIA
The research criteria is relevant to the field of communication science since it adheres to the following benchmarks (Du Plooy, 2013:53):
2.1 Relevant
The main research topic meets the creative ideas which are studied since the advertisements found in South African magazines and newspapers are directly relating to marketing and are therefore considered mass media messages. Additionally these advertisements are relevant to society, specifically the various cultures that are prevalent in the country. 2.2 Researchable
The research is researchable since qualitative and quantative scientific data relating to the main issue (eight creative concepts) can be collected from the advertisements published in the selected magazines and newspapers. It can