Task 3

The term ‘aims’ means: Targets for the organisation (Long term)
The term ‘Objectives’ means: Goals for business (Short Term)
The objectives of Samsung are to:
Grow our core business in the UK, Samsung want to grow constantly so they can increase their sales and so their products gain popularity. They also want to become market leader.
Expand our core business outside the UK
Maintain market leadership and increase our market share
Loyalty and commitment to our customers
Build alliances with the leading manufactures in the industries we serve
Keep investing in People, Systems, Facilities and Distribution Systems with a long term view
The Aims of Samsung are:
Make user friendly products
Maintain phone market leadership Objectives of Bollywood’s Restaurant are:
Improve quality of service
Increase Market Share by 10%
Produce a new product
Aims of Bollywood’s Restaurant are:
Make a profit
Survive as a business and expand
Maximise sales
Be very competitive
(c) Explain how each of the business objectives may agree with the different stakeholder viewpoints
Stakeholders like the Owner may agree with each of the business objectives because if they grow in the UK and outside then this will benefit the owner because he will make more money and his shares will grow this way, and also he will agree because their business will get a better reputation and they will gain more customers and their share and profits will increase.
Stakeholders like the Employees will agree to the objectives of Samsung because if the business does well then the employee could get promoted, and could get a better position with Samsung which could mean he gets a pay rise. Also owners could get a better job with Samsung.
Stakeholders like the local community might agree with the business objectives of Samsung because they will benefit with employment because the more stores that open the more chances of them getting a job is. Also if Samsung are constantly busy then they may require more staff and this means the local community will have a good chance of getting a job. Also if the local community want to buy a Samsung product it will be easy for them because they are nearby and also this will help to increase Samsung profits.
Stakeholders like customers will agree with the business objectives because