Target Market Identification
Jollibee is the largest fast food chain in the Philippines, over 750 stores nationwide. Jollibee Foods Corporation (JFC) is one of the top fast-food companies in the Philippines. JFC develops, operates and franchises fast-food stores under the name 'Jollibee'. The company trademark food products are the Champ, Chicken Joy, Yum and others. It has 686 stores nationwide. Jollibee is the largest fast food chain in the Philippines, operating over 750 stores.
Jollibee was founded by Tony Tan together with his family. The business began as an Ice Cream Parlor which later grew. Jollibee knows their target audience very well. They focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.
. 10 STEPMarketing Plan for Jollibee Elainrose Faith B. Esberto July 2012 1
2. DisclaimerThis 10 Step Marketing Plan is part of the mandatory requirements of Prof. Remigio Joseph De Ungria’s AGSB marketing management class.The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.When appropriate, data are “masked” so as not to create unexpected conflicts.The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes. http://elainrose.blogspot.com j
3. Outline1. Primary Target Market of Jollibee2. Maslow’s Hierarchy of Need3. Competitors of Jollibee4. Marketing Opportunity5. Quantifying the Market6-9. 4P’s of Jollibee10. Winning Strategy http://elainrose.blogspot.com j
4. Primary Target Market Filipino Kids – Ages 3-10 years old ; Teens - Ages 11-21 years old. Can be Male / Female. Filipino Families – even the Senior Citizen. Social classes C, D and E Looking for budget-friendly or Quick meals. http://elainrose.blogspot.com j
5. Claimed Target Market ofJollibeeJollibee knows their target audience very well:the
Jollibee was founded by Tony Tan together with his family. The business began as an Ice Cream Parlor which later grew. Jollibee knows their target audience very well. They focus on the importance of family values, making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player.
. 10 STEPMarketing Plan for Jollibee Elainrose Faith B. Esberto July 2012 1
2. DisclaimerThis 10 Step Marketing Plan is part of the mandatory requirements of Prof. Remigio Joseph De Ungria’s AGSB marketing management class.The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports.When appropriate, data are “masked” so as not to create unexpected conflicts.The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes. http://elainrose.blogspot.com j
3. Outline1. Primary Target Market of Jollibee2. Maslow’s Hierarchy of Need3. Competitors of Jollibee4. Marketing Opportunity5. Quantifying the Market6-9. 4P’s of Jollibee10. Winning Strategy http://elainrose.blogspot.com j
4. Primary Target Market Filipino Kids – Ages 3-10 years old ; Teens - Ages 11-21 years old. Can be Male / Female. Filipino Families – even the Senior Citizen. Social classes C, D and E Looking for budget-friendly or Quick meals. http://elainrose.blogspot.com j
5. Claimed Target Market ofJollibeeJollibee knows their target audience very well:the