Tan Hiep Phat - Strategy Analysis Essay
ACKNOWLEGEMENT
As a Marketing student of HCMC Open University, I have chances to access to numerous useful and practical marketing theories. In my studying process, I am very lucky to study with many excellent lecturers who are also good at academic knowledge and latest practical experiences. They are the ones who inspired me and helped me have more faith in my major. One of those lecturers is Mr. Nguyen Dinh Trong, lecturer of my Strategy Management class.
Mr. Nguyen Dinh Trong not only brings me and my classmates many useful lessons of Strategy Management but also learning spirit and continuous opening to new ideas. His enthusiasm and caring has helped me a lot in studying this difficult subject. This finished essay is my sincere thanks to Mr. Trong. This is my acquirements from studying Mr.Trong’s lectures.
Also, I would like to thank my friends who are working at Tan Hiep Phat Group for helping me so much in the period searching information and completing my essay.
Hope that my essay can bring a side of point view about THP Group’s performance. Also my proposed strategy can be useful for company to develop its strategy.
ABSTRACT
As mentioned above, I have acquired a lot of new knowledge for establishing a reasonable strategy set from the Strategy Management class lectured by Mr. Nguyen Dinh Trong. Meanwhile, I have ability to identify and evaluate the issue in reality. After considering the advertising and promoting activities of THP Group, I figured out some of its problems and opportunities in the national market. That makes me very interested and that is the reason why I choose the essay topic “Business Strategy Of Tan Hiep Phat Group”.
By identifying the overall performance of the company, combining with the collection and analysis of information from the social environment, operational environment and internal environment of the company, I manage to find out its opportunities and risks from the external environment affecting its business
As a Marketing student of HCMC Open University, I have chances to access to numerous useful and practical marketing theories. In my studying process, I am very lucky to study with many excellent lecturers who are also good at academic knowledge and latest practical experiences. They are the ones who inspired me and helped me have more faith in my major. One of those lecturers is Mr. Nguyen Dinh Trong, lecturer of my Strategy Management class.
Mr. Nguyen Dinh Trong not only brings me and my classmates many useful lessons of Strategy Management but also learning spirit and continuous opening to new ideas. His enthusiasm and caring has helped me a lot in studying this difficult subject. This finished essay is my sincere thanks to Mr. Trong. This is my acquirements from studying Mr.Trong’s lectures.
Also, I would like to thank my friends who are working at Tan Hiep Phat Group for helping me so much in the period searching information and completing my essay.
Hope that my essay can bring a side of point view about THP Group’s performance. Also my proposed strategy can be useful for company to develop its strategy.
ABSTRACT
As mentioned above, I have acquired a lot of new knowledge for establishing a reasonable strategy set from the Strategy Management class lectured by Mr. Nguyen Dinh Trong. Meanwhile, I have ability to identify and evaluate the issue in reality. After considering the advertising and promoting activities of THP Group, I figured out some of its problems and opportunities in the national market. That makes me very interested and that is the reason why I choose the essay topic “Business Strategy Of Tan Hiep Phat Group”.
By identifying the overall performance of the company, combining with the collection and analysis of information from the social environment, operational environment and internal environment of the company, I manage to find out its opportunities and risks from the external environment affecting its business