Taking A Closer Look At Superfly's Strengths

Superfly has many strengths that allows it to retain a competitive advantage. The first strength is the classes are in beneficial time slots so that all customers can find a class that works for their schedule. Whether customers are high school students, stay at home moms, or working parents there is a class for them. Having multiple classes allows customers to attend at different times throughout the week. Customers live busy lives and one reason they don’t want to commit to CrossFit is they can’t be certain they are able to attend a scheduled class on the same day each week. Another thing Superfly excels at is offering free classes for customers who are interested in CrossFit. Often people who are looking to live a healthy lifestyle have …show more content…
The first weakness is the lack of information on the Superfly website. Often customers find out about a business from a company’s website, however customers would be hard pressed to find all the information they need. An example is the website has a “join now” tab, but no information explaining how a customer can join a lesson or the price the gym charges. Another weakness of the website is the section which discusses the trainer gives no information about the trainer’s background and does not include a picture of the trainers. Since CrossFit is such a community based event, customers want to know about their trainers before they sign up for CrossFit. By offering information about each trainer customers can see who will be training them and their personal health background.
Another weakness of Superfly is the lack of marketing. Being a social community, Superfly relies on word of mouth for advertisement. Superfly should improve their presence on social media sites such as Twitter, Instagram, and Facebook. The gym could advertise competitions and free lessons to get customers on social media interested. Current customers of Superfly should be encouraged to share the gym’s advertisements on their personal accounts to friends and family. Possibly, Superfly could offer a discount to customers who find their gym through social …show more content…
When looking for somewhere to workout often the first gyms people look for are the gyms with a well-known brand name. An example of these types of gyms are Planet Fitness, Gold’s Gym, and Anytime Fitness. To combat these competitors Superfly must promote to their potential customers what the benefits of CrossFit are and why organized workouts are better than working out alone at Planet Fitness. One-way Superfly can combat these larger gyms is by promoting customer testimonials explaining hoe Superfly has changed their