System: Knowledge Management and Information Systems
Management Information Systems
MANAGING THE DIGITAL FIRM
Chapter 2
Managing the Digital Firm
Kenneth C. Laudon
Jane P. Laudon
9th edition
PEARSON
Prentice Hall
2006
www.prenhall.com/laudon
Objectives
After reading this chapter, you will be able to: 1. Evaluate the role played by the major types of systems in a business and their relationship to each other. 2. Describe the information systems supporting the major business functions: sales and marketing, manufacturing and production, finance and accounting, and human resources. 3. Analyze the relationship between organizations, information systems, and business processes. 4. Explain how enterprise applications promote business process integration and improve organizational performance. 5. Assess the challenges posed by information systems in the enterprise and management solutions. Discussion Questions: 1. How can a transaction processing system help an organization 's strategic-level planning?
2. Which of the four major types of information systems do you think is the most valuable to an organization? Explain your choice.
3. Discuss the benefits and challenges of enterprise systems and explain why a firm would want to build one.
4. Discuss how Customer Relationship Management systems can improve a digital firm’s information and data.
Chapter 2 Information Systems in the Enterprise
As we discussed in Chapter 1, the "digital firm" means more than just plunking or putting down computers that have all the latest bells and whistles (technology) on every employee’s desk. The digital firm must connect each functional area and each management level to one another. Data input to the system in manufacturing must be made available to sales, accounting, and shipping. Managers in the human resources department must have access to appropriate information regardless of its origin. Information integration is the key to the digital firm.
As we go
MANAGING THE DIGITAL FIRM
Chapter 2
Managing the Digital Firm
Kenneth C. Laudon
Jane P. Laudon
9th edition
PEARSON
Prentice Hall
2006
www.prenhall.com/laudon
Objectives
After reading this chapter, you will be able to: 1. Evaluate the role played by the major types of systems in a business and their relationship to each other. 2. Describe the information systems supporting the major business functions: sales and marketing, manufacturing and production, finance and accounting, and human resources. 3. Analyze the relationship between organizations, information systems, and business processes. 4. Explain how enterprise applications promote business process integration and improve organizational performance. 5. Assess the challenges posed by information systems in the enterprise and management solutions. Discussion Questions: 1. How can a transaction processing system help an organization 's strategic-level planning?
2. Which of the four major types of information systems do you think is the most valuable to an organization? Explain your choice.
3. Discuss the benefits and challenges of enterprise systems and explain why a firm would want to build one.
4. Discuss how Customer Relationship Management systems can improve a digital firm’s information and data.
Chapter 2 Information Systems in the Enterprise
As we discussed in Chapter 1, the "digital firm" means more than just plunking or putting down computers that have all the latest bells and whistles (technology) on every employee’s desk. The digital firm must connect each functional area and each management level to one another. Data input to the system in manufacturing must be made available to sales, accounting, and shipping. Managers in the human resources department must have access to appropriate information regardless of its origin. Information integration is the key to the digital firm.
As we go