New Product Launch of STAMINA: India's First Sports and Health Drink in Pune
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
A company project study
“New product launch of STAMINA-India’s first sports and health drink in Pune”
UNDER THE GUIDANCE OF MS RICHIE AGARWAL, SENIOR EXECUTIVE AND DAIRY INCHARGE
T OWARDS PARTIAL FULFILLMENT OF
COMPANY PROJECT STUDY 2010 AS A REQUIREMENT OF MBA PROGRAM AT
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
Submitted By:
AKANKSHA CHAUHAN
PRN : 090204414284
Marketing-International Business
2 B–03, 2009-11 akanksha.chauhan2011@mail.sims.edu Index S.NO | TITLE | PG NO | 1 | ACKNOLEDGEMENT | 1 | 2 | CERTIFICTAE OF APROOVAL | 2 | 3 | EXECUTIVE SUMMARY | 3 | 4 | 1 INTRODUCTION TO THE COMPANY | 4 | | 1.1 ABOUT THE ORGANISATION ,Amul | 4 | | 1.1.1 GCMMF: AN OVERVIEW | 4 | | 1.1.2 PRODUCT PORTFOLIO | 5 | | 1.1.3 EXPORTS | 11 | | 1.1.4 SUPPLY CHAIN | 11 | | 1.1.5 DISTRIBUTION NETWORK | 11 | | 1.1.6 HOW DOES THE UNION WORK | 12 | | 1.1.7 COORDINATION | 12 | | 1.1.8 ESTABLISHING BEST PRACTICES | 12 | | 1.2 AMUL—THE PIONEER | 13 | 5 | 2 OBJECTIVE | 14 | 6 | 3 NEW PRODUCT LAUNCH OF STAMINA | | | 3.1 ABOUT THE PRODUCT | 15 | | 3,2 DELIVERABLES | 17 | | 3.3 METHODOLOGY | 18 | | 3.4 FINDINGS | | | 3.4.1 PROMTION ACTIVITY PLAN | 20 | | 3.4.2 PROMOTION PLAN | 24 | | 3.4.3 AMUL STAMINA SAMPLING ACTIVITY,PUNE | 26 | 7 | 4 ROUTE PLANNING OF VIDYASHREE/VIDYABHUSHAN AWARDS | | | 4.1 ABOUT THE AWARDS | 29 | | 4.2 DELIVERABLES | 29 | | 4.3 METHODOLOGY | 29 | | 4.4 EXECUTION PLAN | 32 | 8 | 5
A company project study
“New product launch of STAMINA-India’s first sports and health drink in Pune”
UNDER THE GUIDANCE OF MS RICHIE AGARWAL, SENIOR EXECUTIVE AND DAIRY INCHARGE
T OWARDS PARTIAL FULFILLMENT OF
COMPANY PROJECT STUDY 2010 AS A REQUIREMENT OF MBA PROGRAM AT
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES
Submitted By:
AKANKSHA CHAUHAN
PRN : 090204414284
Marketing-International Business
2 B–03, 2009-11 akanksha.chauhan2011@mail.sims.edu Index S.NO | TITLE | PG NO | 1 | ACKNOLEDGEMENT | 1 | 2 | CERTIFICTAE OF APROOVAL | 2 | 3 | EXECUTIVE SUMMARY | 3 | 4 | 1 INTRODUCTION TO THE COMPANY | 4 | | 1.1 ABOUT THE ORGANISATION ,Amul | 4 | | 1.1.1 GCMMF: AN OVERVIEW | 4 | | 1.1.2 PRODUCT PORTFOLIO | 5 | | 1.1.3 EXPORTS | 11 | | 1.1.4 SUPPLY CHAIN | 11 | | 1.1.5 DISTRIBUTION NETWORK | 11 | | 1.1.6 HOW DOES THE UNION WORK | 12 | | 1.1.7 COORDINATION | 12 | | 1.1.8 ESTABLISHING BEST PRACTICES | 12 | | 1.2 AMUL—THE PIONEER | 13 | 5 | 2 OBJECTIVE | 14 | 6 | 3 NEW PRODUCT LAUNCH OF STAMINA | | | 3.1 ABOUT THE PRODUCT | 15 | | 3,2 DELIVERABLES | 17 | | 3.3 METHODOLOGY | 18 | | 3.4 FINDINGS | | | 3.4.1 PROMTION ACTIVITY PLAN | 20 | | 3.4.2 PROMOTION PLAN | 24 | | 3.4.3 AMUL STAMINA SAMPLING ACTIVITY,PUNE | 26 | 7 | 4 ROUTE PLANNING OF VIDYASHREE/VIDYABHUSHAN AWARDS | | | 4.1 ABOUT THE AWARDS | 29 | | 4.2 DELIVERABLES | 29 | | 4.3 METHODOLOGY | 29 | | 4.4 EXECUTION PLAN | 32 | 8 | 5