Preview

SWOT of Tencent

Better Essays
Open Document
Open Document
1144 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SWOT of Tencent
Company and Industry Description

Tencent, one of the largest online services portals in China, was founded in November, 1998 by Ma Huateng (Pony Ma), Zhang Zhidong (Tony Zhang) and Xu Chenye (Daniel Xu), and went public on 16 June, 2004 as Tencent Holdings Limited (Tencent, n.d.a). Led by the values including integrity, proactive, collaboration and innovation, the company insists on honesty and respect as its code of conduct, growing rapidly and astonishingly in the past 15 years (Tencent, n.d.b). According to the latest financial announcement, Tencent's total revenues of the first half of 2014 climbed to roughly GBP3, 807 million (RMB38, 146 million), and the second quarter revenues of 2014 (2Q2014) reached GBP1, 972.5 million (RMB19, 746 million) mainly generated by online games (56% of 2Q2014 revenues) and social network services (24% of 2Q2014 revenues) (Tencent, n.d.c). Particularly, QQ instant messaging application and Wechat social application were the most widely known products among its diversified income sources. To achieve its mission --- 'to enhance people's quality of life through Internet services' (Tencent, n.d.b) and to remain competitiveness towards its main competitor Alibaba, Tencent not only stayed prosperous in messaging services and games, but also expanded to other areas including online security, online research, online payment and even e-commerce, the main territory of Alibaba. In a long term, the company devotes itself to be 'the most respected Internet Company', earning respects from consumers, employees, industries as well as society (Tencent, n.d.b).

SWOT Grid of Tencent

Strengths

Weaknesses

Leading position in instant messaging in China

Diversified products and services with strong connections

Lack of specialization in its products and services

Long distance compared to Alibaba in e-commerce

Opportunities

Threats

Rosy increases in online advertising

Promising development in e-commerce

The rapid growth of Alibaba
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Swot Target Corporation
    • 430 Words
    • 2 Pages

    Swot Target Corporation

    • Target is committed to having their location accessible to many of their current and potential guests…

    • 430 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Swot Primark
    • 317 Words
    • 2 Pages

    Swot Primark

    • Strategic planning to become more global in the marketing environment. Target the market through the advancement of technology, i.e. emarketing and e-commerce (online shopping). Primark to promote its own unique clothing line with a logo for branding.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Swot of Kmart
    • 1449 Words
    • 6 Pages

    Swot of Kmart

    Kmart was the largest retail discount with competitors such as Wal-Mart continually increasing their profit, Kmart 's market share has dwindled to 13% and continues to decline. Wal-Mart 's early use of IT within the industry was a major factor to Wal-Mart rise about Kmart and the fall of this once mammoth retail chain. Wal-mart was the first within the industry to operate on a large-scale format, operate a computerized inventory system, use bar codes and wireless scanners, allow electronic data interchange with suppliers, and expand around central distribution centers.…

    • 1449 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Swot
    • 2885 Words
    • 12 Pages

    Swot

    Paragraph 2 – Overview of internal analysis (should be the same as opening paragraph of internal section. Start with the IFEM score and interpretation and include all major factors and any minor ones of particular significance) Summary-no explanations…

    • 2885 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swot
    • 705 Words
    • 3 Pages

    Swot

    Chevrolet vehicles without any doubt are giving consumers the quality they deserve. Chevrolet has received more 2013 J.D. power initial quality awards than any other automotive brand. According to the 2013 J.D. Power and Associates Initial Quality Study, Chevrolet received five segment awards, meaning that Chevrolet has received the most than any other car brand. With that being said, the Chevrolet Silverado truck had the honor to be one of the segment award recipients.…

    • 705 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Zappos Swot
    • 868 Words
    • 4 Pages

    Zappos Swot

    Zappos.com is an online shoe store that was created in 1999 by a man named, Nick Swinmurn. Today it is a multi-billion dollar company thanks to its current CEO, Tony Hseih. One of the reasons Zappos.com has become such successful empire is because it got the economics and operations right. The management of Zappos.com is in my personal opinion, a necessity to a happy and thriving company. Their strategy is to find employees that are going to dedicate themselves to the environment and purpose of Zappos.com. They rely on passion, purpose, happiness, and emotional connection. If you don’t fit right into this, they even offer a $1,000 quit-that-day bonus. They strive on “weeding out” the employees that don’t extend their positive energy to the company.…

    • 868 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    eBay
    • 592 Words
    • 3 Pages

    eBay

    The company eBay was found in 1995 and since then they have had much growth and success over the years. They became the dominant player in the online auction house industry through their unique business model. Their business model united buyers and sellers in an online marketplace and attracted 221 million registered users. Their unique business model enabled e-commerce at multiple levels including local, national, and international through an array of websites that they have acquired. eBay acquired several online competitors such as PayPal, Rent.com, Shopping.com and most recently a partnership with Xiu.com, eBay Style. These trading platforms allowed eBay to offer distinct services and target-specific market niches. This allowed them to penetrate new market spaces and attract a range of users. The company also expanded internationally and have been successful in certain markets. eBay was considered a leader in each of its market with the except of Japan and China. eBay’s first attempt into China’s market was through the acquisition of a Chinese online auction company, Eachnet. They integrated their global strategy platform to Eachnet’s Chinese operations, essentially changing how the website originally operated. Since then, the company has lost most of their market share to local competitor Taobao. After several years eBay then decided to partner with Beijing-based Tom Online. This indicated that eBay failed to adapt to local needs and successfully compete with China’s online auction market leader, Taobao. This shows that eBay failed to create a community effect in China as they did with their other international markets through their…

    • 592 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    SWOT GAP Inc.
    • 894 Words
    • 4 Pages

    SWOT GAP Inc.

    1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe, while Serbia has many young customer who enjoy shopping.…

    • 894 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Swot of Tesco
    • 288 Words
    • 2 Pages

    Swot of Tesco

    A SWOT analysis should begin with Tesco's strengths. Look for information on its main assets. Investigate its main competition, from supermarkets to finance companies, and determine ways in which it might become stronger. Focus especially on financial resources--the company was valued at £23 billion in 2008. Try and find newspaper articles relating to Tesco's strengths.…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Swot of Microsoft
    • 610 Words
    • 3 Pages

    Swot of Microsoft

    |Strengths |Opportunities | |High Brand Identity |Interest Rate Decline | |Large Geographic Scope |Growing International Market | |Worldwide operational centers |Expected growth in GDP | |Product Diversification |Shifts in consumer preferences and emergence of internet | |Large Market Share |Growth in Business Population Size | |Talented leaders and employees |Intellectual Property Rights and TRIPS Agreement | |Large Investments in Research and Development |Economic Espionage Act | |Increased Innovation | | |Strong Financial Standing | | |World’s largest research organization | | |Low Debt | | |Weaknesses |Threats | |Poor Customer Service |Business Capital Spending…

    • 610 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Google Business Stratesy
    • 4069 Words
    • 17 Pages

    Google Business Stratesy

    Alibaba Group is a family of Internet-based businesses which makes it easy for anyone to buy or sell online anywhere in the world. Since its inception, it has developed leading businesses in consumer e-commerce, online payment, business-to-business marketplaces and cloud computing, reaching Internet users in more than 240 countries and regions. Alibaba Group consists of 25 business units and is focused on fostering the development of an open, collaborative and prosperous e-commerce ecosystem. The privately held Alibaba Group, including its affiliated entities, employs some 24,000 people around the world and has more than 70 offices in Greater China, India, the United Kingdom and the United States.…

    • 4069 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Tesco Swot China
    • 417 Words
    • 2 Pages

    Tesco Swot China

    Human resources are very important for the company. Modern managers spend much of their time interacting with the people around them, clients, associates, colleagues in a company. For a company to survive, develop and grow it is necessary to pay attention to the management of human resources. Career development aims to connect the needs, knowledge and skills of the current and future needs of the company (the right people at the right time in the right place). It is a continuous and organized process based on the premise that people are the most important resource in a company. Company affects the economic efficiency of enterprises. They create and produce goods and services, control quality, sell products, manage finances, and set all strategy and goals of the organization.Without effective people, the company could never accomplish its goals. Human resources have 6 keys, recruit, manage, train, evaluate, motivate and reward to accomplishment. Human resource is the most important resource of modern business.…

    • 417 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case Study: Marketing In A Flat World
    • 1572 Words
    • 7 Pages

    Case Study: Marketing In A Flat World

    competitors in China are Alibaba and JD.com, they account for almost 75% of the e-commerce…

    • 1572 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    International Marketing
    • 294 Words
    • 1 Page

    International Marketing

    This strategic impact of the Internet is exemplified by the spread of Western culture and sphere of influence around the world. It is no secret that a majority of Internet content has its origins in the US. In fact, the computer network is accessed mainly through US-made software. The Internet has also become a primary advertising medium for global firms and product brands. Internet advertising is more advantageous than traditional advertising because it provides accurate and complete information to consumers. It is also a potent…

    • 294 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    E commerce Assignment
    • 1153 Words
    • 4 Pages

    E commerce Assignment

    China is the fastest growing Internet economy in Asia/Pacific, with Chinese Internet users forecasted to account for approximately half of all Internet usage in the region by the end of 2005. The number of Chinese internet users rose to 120 million by the end of 2004, making China one of the world’s top three online populations and further driving the grown of ecommerce, according to the “E-commerce in China‟ report. The number of internet users is expected to increase by 5% every year. E-commerce has become an economic phenomenon that broadly affects the production, exchange, distribution, and consumption of products and services all around the world. China is one of those countries that it is still adjusting with its new development strategies, and still has to face many other challenges in E-commerce. Under the pressure of E-commerce, many inefficient distribution channels will be weakened or even eliminated, while many more efficient ones will be introduced and enhanced. Many industries are still meeting consumer’s rejections against E-commerce. Therefore, the issue facing China is not to worry about this kind of rejection and disappearance, but how to face challenges, grasp potential chances, and advance E-commerce.…

    • 1153 Words
    • 4 Pages
    Powerful Essays
    Read More

Related Topics